Brandwave

How popular isKabbage in search?

In August 2026, there were an estimated 2.9K branded searches for Kabbage worldwide which is down 46.3% over the last 11 months. Kabbage holds 1.1% estimated Share of Search among lending platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LendingClub51.7%
  2. OnDeck19%
  3. Prosper15.5%
  4. Funding Circle12.7%
  5. Kabbage1.1%
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Which lending platforms compete with Kabbage?

Kabbage against lending platforms worldwide, by month

Share of Search by month for LendingClub, OnDeck, Prosper, Funding Circle, Kabbage. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubOnDeckProsperFunding CircleKabbage
Oct 202570.3%9.5%9.5%9.5%1.3%
Nov 202568.9%9.3%11.3%9.3%1.2%
Dec 202568.6%11.3%11.3%7.6%1.2%
Jan 202664.6%13%10.6%10.6%1.2%
Feb 202667.6%11.1%11.1%9.1%0.99%
Mar 202669.2%11.4%9.3%9.3%0.83%
Apr 202670.4%11.6%9.5%7.7%0.84%
May 202666%13.3%10.9%8.9%0.97%
Jun 202669.2%11.4%9.3%9.3%0.83%
Jul 202657.9%17.4%14.3%9.5%0.84%
Aug 202651.7%19%15.5%12.7%1.1%
Sep 2026—————

  1. 1.LendingClub

    51.7%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.OnDeck

    19%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  3. 3.Prosper

    15.5%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.Funding Circle

    12.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  5. 5.Kabbage

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Kabbage and its closest rivals

Every comparison with Kabbage

How has branded search demand for Kabbage changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kabbage worldwide fell from 5.4K to 2.9K.
  • Across the 11 months ending August 2026, Kabbage’s estimated Share of Search among lending platforms worldwide held steady, from 1.3% to 1.1%.

How did search popularity change for lending platforms worldwide in August 2026?

  1. In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.

  2. In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.

  3. In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%.

  4. In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%.

  5. Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

How is Kabbage measured?

Brandwave collects information about searches that people make online using Kabbage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kabbage

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How the Brand Demand Index is measured

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