Funding Circle vs Kabbage:Which is more popular by branded search?

Name: Funding Circle vs Kabbage: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Funding Circle had more branded searches than Kabbage among lending platforms worldwide. Funding Circle was estimated to have 33.1K branded searches compared to Kabbage’s 2.9K, and held a 12.7% Share of Search versus Kabbage’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among lending platforms worldwide in August 2026Which is more popular in search, Funding Circle or Kabbage?

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Which is more popular in search, Funding Circle or Kabbage?

Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Funding Circle and Kabbage among lending platforms worldwide, by month

Month	LendingClub	OnDeck	Prosper	Funding Circle	Kabbage
Oct 2025	70.3%	9.5%	9.5%	9.5%	1.3%
Nov 2025	68.9%	9.3%	11.3%	9.3%	1.2%
Dec 2025	68.6%	11.3%	11.3%	7.6%	1.2%
Jan 2026	64.6%	13%	10.6%	10.6%	1.2%
Feb 2026	67.6%	11.1%	11.1%	9.1%	0.99%
Mar 2026	69.2%	11.4%	9.3%	9.3%	0.83%
Apr 2026	70.4%	11.6%	9.5%	7.7%	0.84%
May 2026	66%	13.3%	10.9%	8.9%	0.97%
Jun 2026	69.2%	11.4%	9.3%	9.3%	0.83%
Jul 2026	57.9%	17.4%	14.3%	9.5%	0.84%
Aug 2026	51.7%	19%	15.5%	12.7%	1.1%
Sep 2026	—	—	—	—	—

How has the Funding Circle and Kabbage comparison changed over the last 12 months?

3 findings

Funding Circle was ahead of Kabbage in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 12.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
Across the 11 months ending August 2026, Kabbage’s estimated Share of Search among lending platforms worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

How did search popularity change for lending platforms worldwide in August 2026?

2 changes

In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.
Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Funding Circle’s and Kabbage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.