Kabbage vs OnDeck:Which is more popular by branded search?
In August 2026, OnDeck had more branded searches than Kabbage among lending platforms worldwide. OnDeck was estimated to have 49.5K branded searches compared to Kabbage’s 2.9K, and held a 19% Share of Search versus Kabbage’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kabbage or OnDeck?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OnDeck, Kabbage. The figures are in the table below the chart.
View monthly share of search table
| Month | LendingClub | OnDeck | Prosper | Funding Circle | Kabbage |
|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 9.5% | 9.5% | 9.5% | 1.3% |
| Nov 2025 | 68.9% | 9.3% | 11.3% | 9.3% | 1.2% |
| Dec 2025 | 68.6% | 11.3% | 11.3% | 7.6% | 1.2% |
| Jan 2026 | 64.6% | 13% | 10.6% | 10.6% | 1.2% |
| Feb 2026 | 67.6% | 11.1% | 11.1% | 9.1% | 0.99% |
| Mar 2026 | 69.2% | 11.4% | 9.3% | 9.3% | 0.83% |
| Apr 2026 | 70.4% | 11.6% | 9.5% | 7.7% | 0.84% |
| May 2026 | 66% | 13.3% | 10.9% | 8.9% | 0.97% |
| Jun 2026 | 69.2% | 11.4% | 9.3% | 9.3% | 0.83% |
| Jul 2026 | 57.9% | 17.4% | 14.3% | 9.5% | 0.84% |
| Aug 2026 | 51.7% | 19% | 15.5% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Kabbage and OnDeck comparison changed over the last 12 months?
3 findings
- OnDeck was ahead of Kabbage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kabbage’s estimated Share of Search among lending platforms worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
- Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 19%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for lending platforms worldwide in August 2026?
2 changes
In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.
Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kabbage’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.