Brandwave

How popular isLendingClub in search?

In August 2026, there were an estimated 135K branded searches for LendingClub worldwide which is down 55.1% over the last 11 months. LendingClub holds 51.7% estimated Share of Search among lending platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LendingClub51.7%
  2. OnDeck19%
  3. Prosper15.5%
  4. Funding Circle12.7%
  5. Kabbage1.1%
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Which lending platforms compete with LendingClub?

LendingClub against lending platforms worldwide, by month

Share of Search by month for LendingClub, OnDeck, Prosper, Funding Circle. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubOnDeckProsperFunding CircleKabbage
Oct 202570.3%9.5%9.5%9.5%1.3%
Nov 202568.9%9.3%11.3%9.3%1.2%
Dec 202568.6%11.3%11.3%7.6%1.2%
Jan 202664.6%13%10.6%10.6%1.2%
Feb 202667.6%11.1%11.1%9.1%0.99%
Mar 202669.2%11.4%9.3%9.3%0.83%
Apr 202670.4%11.6%9.5%7.7%0.84%
May 202666%13.3%10.9%8.9%0.97%
Jun 202669.2%11.4%9.3%9.3%0.83%
Jul 202657.9%17.4%14.3%9.5%0.84%
Aug 202651.7%19%15.5%12.7%1.1%
Sep 2026—————

  1. 1.LendingClub

    51.7%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.OnDeck

    19%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  3. 3.Prosper

    15.5%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.Funding Circle

    12.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  5. 5.Kabbage

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between LendingClub and its closest rivals

How has branded search demand for LendingClub changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LendingClub worldwide fell from 301K to 135K.
  • Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide decreased from 70.3% to 51.7%.
  • Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide peaked at 70.4% in April 2026 and was lowest at 51.7% in August 2026.

How did search popularity change for lending platforms worldwide in August 2026?

  1. In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.

  2. In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.

  3. In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%.

  4. In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%.

  5. Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

Where does LendingClub compete?

LendingClub is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Personal loan platforms3rd of 614.7%Show ranking
Debt consolidation services2nd of 630.6%Show ranking
Lending platforms1st of 551.7%Shown above

How is LendingClub measured?

Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lendingclub

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How the Brand Demand Index is measured

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