Brandwave

Debt consolidation services:Which brands are most popular in search?

In August 2026, National Debt Relief was the most searched among debt consolidation services worldwide, with an estimated 165K branded searches and 37.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. National Debt Relief37.4%
  2. LendingClub30.6%
  3. SoFi16.8%
  4. Freedom Debt Relief11.2%
  5. Achieve2.2%
  6. Credible1.8%

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Share of SearchLeaderboard

Compare the debt consolidation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among debt consolidation services worldwide, by month

Share of Search by month for National Debt Relief, LendingClub, SoFi, Freedom Debt Relief, Achieve. The figures are in the table below the chart.

View monthly share of search table
MonthNational Debt ReliefLendingClubSoFiFreedom Debt ReliefAchieveCredible
Oct 202528.6%52.1%8.6%8.6%1.4%0.76%
Nov 202532.3%48.1%9.7%7.9%1.3%0.7%
Dec 202531.5%46.9%11.5%7.7%1.5%0.84%
Jan 202635.3%43.2%10.6%8.7%1.4%0.77%
Feb 202631.6%47.2%9.5%9.5%1.6%0.69%
Mar 202632.2%48.2%9.7%7.9%1.3%0.7%
Apr 202628.1%51.2%10.3%8.4%1.4%0.61%
May 202631.4%46.7%11.5%7.7%1.9%0.84%
Jun 202627.5%50.2%12.3%6.8%2.5%0.73%
Jul 202632.5%39.6%14.6%9.8%2.4%1.1%
Aug 202637.4%30.6%16.8%11.2%2.2%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.National Debt Relief

    37.4%

    Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.LendingClub

    30.6%

    Moved from 1st to 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -9.1 points.

  3. 3.SoFi

    16.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Freedom Debt Relief

    11.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Achieve

    2.2%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Credible

    1.8%

    Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among debt consolidation services worldwide?

In August 2026, National Debt Relief was the most searched among debt consolidation services worldwide, with an estimated 165K branded searches and 37.4% estimated Share of Search within this set. LendingClub is in 2nd place, 6.8 percentage points behind at 30.6% Share of Search.

Global debt consolidation services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
National Debt Relief28.6% → 37.4%37.4%Aug 202627.5%Jun 20262nd → 1st
LendingClub52.1% → 30.6%52.1%Oct 202530.6%Aug 20261st → 2nd
SoFi8.6% → 16.8%16.8%Aug 20268.6%Oct 20254th → 3rd
Freedom Debt Relief8.6% → 11.2%11.2%Aug 20266.8%Jun 20263rd → 4th
Achieve1.4% → 2.2%2.5%Jun 20261.3%Nov 20255th
Credible0.76% → 1.8%1.8%Aug 20260.61%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, National Debt Relief’s estimated Share of Search among debt consolidation services worldwide increased from 28.6% to 37.4%.
  • Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among debt consolidation services worldwide decreased from 52.1% to 30.6%.
  • Across the 11 months ending August 2026, SoFi’s estimated Share of Search among debt consolidation services worldwide increased from 8.6% to 16.8%.
  • Across the 11 months ending August 2026, Freedom Debt Relief’s estimated Share of Search among debt consolidation services worldwide increased from 8.6% to 11.2%.
  • Across the 11 months ending August 2026, Achieve’s estimated Share of Search among debt consolidation services worldwide increased from 1.4% to 2.2%.
  • Across the 11 months ending August 2026, Credible’s estimated Share of Search among debt consolidation services worldwide increased from 0.76% to 1.8%.
  • Across the 11 months ending August 2026, National Debt Relief’s estimated Share of Search among debt consolidation services worldwide peaked at 37.4% in August 2026 and was lowest at 27.5% in June 2026.
  • Across the 11 months ending August 2026, Freedom Debt Relief’s estimated Share of Search among debt consolidation services worldwide peaked at 11.2% in August 2026 and was lowest at 6.8% in June 2026.
  • Across the 11 months ending August 2026, Achieve’s estimated Share of Search among debt consolidation services worldwide peaked at 2.5% in June 2026 and was lowest at 1.3% in November 2025.
  • Across the 11 months ending August 2026, Credible’s estimated Share of Search among debt consolidation services worldwide peaked at 1.8% in August 2026 and was lowest at 0.61% in April 2026.
  • Across the 11 months ending August 2026, National Debt Relief rose from 2nd to 1st among debt consolidation services worldwide.
  • Across the 11 months ending August 2026, LendingClub fell from 1st to 2nd among debt consolidation services worldwide.
  • Across the 11 months ending August 2026, SoFi rose from 4th to 3rd among debt consolidation services worldwide.
  • Across the 11 months ending August 2026, Freedom Debt Relief fell from 3rd to 4th among debt consolidation services worldwide.

How did search popularity change for debt consolidation services worldwide in August 2026?

  1. In August 2026, National Debt Relief overtook LendingClub to take the highest estimated Share of Search among debt consolidation services worldwide, at 37.4%.

  2. In August 2026, SoFi gained estimated Share of Search among debt consolidation services worldwide, from 14.6% to 16.8%.

  3. In August 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services worldwide, from 9.8% to 11.2%.

  4. In August 2026, Credible gained estimated Share of Search among debt consolidation services worldwide, from 1.1% to 1.8%.

  5. In August 2026, LendingClub lost estimated Share of Search among debt consolidation services worldwide, from 39.6% to 30.6%.

  6. Estimated monthly branded searches for Achieve worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

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