How popular isLendingClub in search?
In August 2026, there were an estimated 135K branded searches for LendingClub worldwide which is down 55.1% over the last 11 months. LendingClub holds 30.6% estimated Share of Search among debt consolidation services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
National Debt Relief37.4%
LendingClub30.6%
SoFi16.8%
Freedom Debt Relief11.2%
Achieve2.2%
Credible1.8%
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Which debt consolidation services compete with LendingClub?
Share of Search by month for National Debt Relief, LendingClub, SoFi, Freedom Debt Relief, Achieve. The figures are in the table below the chart.
View monthly share of search table
| Month | National Debt Relief | LendingClub | SoFi | Freedom Debt Relief | Achieve | Credible |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.1% | 8.6% | 8.6% | 1.4% | 0.76% |
| Nov 2025 | 32.3% | 48.1% | 9.7% | 7.9% | 1.3% | 0.7% |
| Dec 2025 | 31.5% | 46.9% | 11.5% | 7.7% | 1.5% | 0.84% |
| Jan 2026 | 35.3% | 43.2% | 10.6% | 8.7% | 1.4% | 0.77% |
| Feb 2026 | 31.6% | 47.2% | 9.5% | 9.5% | 1.6% | 0.69% |
| Mar 2026 | 32.2% | 48.2% | 9.7% | 7.9% | 1.3% | 0.7% |
| Apr 2026 | 28.1% | 51.2% | 10.3% | 8.4% | 1.4% | 0.61% |
| May 2026 | 31.4% | 46.7% | 11.5% | 7.7% | 1.9% | 0.84% |
| Jun 2026 | 27.5% | 50.2% | 12.3% | 6.8% | 2.5% | 0.73% |
| Jul 2026 | 32.5% | 39.6% | 14.6% | 9.8% | 2.4% | 1.1% |
| Aug 2026 | 37.4% | 30.6% | 16.8% | 11.2% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.4% | 165K | 0% | +4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.6% | 135K | -32.8% | -9.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.8% | 74K | 0% | +2.2 points | |
| 4, held 4th | 11.2% | 49.5K | 0% | +1.4 points | |
| 5, held 5th | 2.2% | 9.9K | -18.2% | -0.1 points | |
| 6, held 6th | 1.8% | 8.1K | +50% | +0.8 points |
37.4%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +4.8 points.
30.6%
Moved from 1st to 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -9.1 points.
3.
SoFi16.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2.2 points.
11.2%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.
Achieve2.2%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.
Credible1.8%
Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.8 points.
Compare search popularity between LendingClub and its closest rivals
- LendingClub vs National Debt Relief: compare search popularity
- LendingClub vs SoFi: compare search popularity
- LendingClub vs Freedom Debt Relief: compare search popularity
- LendingClub vs Achieve: compare search popularity
- LendingClub vs Credible: compare search popularity
- Compare LendingClub with any brand
How has branded search demand for LendingClub changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LendingClub worldwide fell from 301K to 135K.
- Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among debt consolidation services worldwide decreased from 52.1% to 30.6%.
- Across the 11 months ending August 2026, LendingClub fell from 1st to 2nd among debt consolidation services worldwide.
How did search popularity change for debt consolidation services worldwide in August 2026?
6 changes
In August 2026, National Debt Relief overtook LendingClub to take the highest estimated Share of Search among debt consolidation services worldwide, at 37.4%.
In August 2026, SoFi gained estimated Share of Search among debt consolidation services worldwide, from 14.6% to 16.8%.
In August 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services worldwide, from 9.8% to 11.2%.
In August 2026, Credible gained estimated Share of Search among debt consolidation services worldwide, from 1.1% to 1.8%.
In August 2026, LendingClub lost estimated Share of Search among debt consolidation services worldwide, from 39.6% to 30.6%.
Estimated monthly branded searches for Achieve worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Where does LendingClub compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Personal loan platforms | 3rd of 6 | 14.7% | Show ranking |
| Debt consolidation services | 2nd of 6 | 30.6% | Shown above |
| Lending platforms | 1st of 5 | 51.7% | Show ranking |
How is LendingClub measured?
Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lendingclub
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