LendingClub vs SoFi:Which is more popular by branded search?
In August 2026, LendingClub had more branded searches than SoFi among debt consolidation services worldwide. LendingClub was estimated to have 135K branded searches compared to SoFi’s 74K, and held a 30.6% Share of Search versus SoFi’s 16.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LendingClub or SoFi?
Compare the debt consolidation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LendingClub, SoFi. The figures are in the table below the chart.
View monthly share of search table
| Month | National Debt Relief | LendingClub | SoFi | Freedom Debt Relief | Achieve | Credible |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.1% | 8.6% | 8.6% | 1.4% | 0.76% |
| Nov 2025 | 32.3% | 48.1% | 9.7% | 7.9% | 1.3% | 0.7% |
| Dec 2025 | 31.5% | 46.9% | 11.5% | 7.7% | 1.5% | 0.84% |
| Jan 2026 | 35.3% | 43.2% | 10.6% | 8.7% | 1.4% | 0.77% |
| Feb 2026 | 31.6% | 47.2% | 9.5% | 9.5% | 1.6% | 0.69% |
| Mar 2026 | 32.2% | 48.2% | 9.7% | 7.9% | 1.3% | 0.7% |
| Apr 2026 | 28.1% | 51.2% | 10.3% | 8.4% | 1.4% | 0.61% |
| May 2026 | 31.4% | 46.7% | 11.5% | 7.7% | 1.9% | 0.84% |
| Jun 2026 | 27.5% | 50.2% | 12.3% | 6.8% | 2.5% | 0.73% |
| Jul 2026 | 32.5% | 39.6% | 14.6% | 9.8% | 2.4% | 1.1% |
| Aug 2026 | 37.4% | 30.6% | 16.8% | 11.2% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the LendingClub and SoFi comparison changed over the last 12 months?
3 findings
- LendingClub was ahead of SoFi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among debt consolidation services worldwide moved from 52.1% to 30.6%, and its estimated monthly branded searches moved from 301K to 135K.
- Across the 11 months ending August 2026, SoFi’s estimated Share of Search among debt consolidation services worldwide moved from 8.6% to 16.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for debt consolidation services worldwide in August 2026?
3 changes
In August 2026, National Debt Relief overtook LendingClub to take the highest estimated Share of Search among debt consolidation services worldwide, at 37.4%.
In August 2026, SoFi gained estimated Share of Search among debt consolidation services worldwide, from 14.6% to 16.8%.
In August 2026, LendingClub lost estimated Share of Search among debt consolidation services worldwide, from 39.6% to 30.6%.
How each brand is measured
Brandwave collects information about searches that people make online using LendingClub’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LendingClub
1 branded search term
- lendingclub
SoFi
1 branded search term
- sofi loans
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.