Brandwave

How popular isLendingClub in search?

In August 2026, there were an estimated 135K branded searches for LendingClub worldwide which is down 55.1% over the last 11 months. LendingClub holds 14.7% estimated Share of Search among personal loan platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Avant40.1%
  2. Upstart18%
  3. LendingClub14.7%
  4. LightStream14.7%
  5. SoFi8.1%
  6. Prosper4.4%
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Where does LendingClub compete?

LendingClub is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Personal loan platforms3rd of 614.7%Shown below
Debt consolidation services2nd of 630.6%Show ranking
Lending platforms1st of 551.7%Show ranking

Which personal loan platforms compete with LendingClub?

LendingClub against personal loan platforms worldwide, by month

Share of Search by month for Avant, Upstart, LendingClub, LightStream, SoFi, Prosper. The figures are in the table below the chart.

View monthly share of search table
MonthAvantUpstartLendingClubLightStreamSoFiProsper
Oct 202537.4%9.2%30.6%13.7%5%4.1%
Nov 202540.7%10%27.2%12.2%5.5%4.5%
Dec 202540.2%9.9%26.9%12%6.6%4.4%
Jan 202639.1%9.6%26.2%14.4%6.4%4.3%
Feb 202639.6%9.7%26.5%14.5%5.3%4.4%
Mar 202636.3%10.8%29.7%13.3%6%4%
Apr 202636.3%10.8%29.7%13.3%6%4%
May 202638.3%11.5%25.6%14.1%6.3%4.2%
Jun 202635.8%10.7%29.3%13.1%7.2%3.9%
Jul 202638.2%14%20.9%14%7.7%5.1%
Aug 202640.1%18%14.7%14.7%8.1%4.4%
Sep 2026——————

  1. 1.Avant

    40.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Upstart

    18%

    Moved from 4th to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.LendingClub

    14.7%

    Moved from 2nd to 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  4. 4.LightStream

    14.7%

    Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.SoFi

    8.1%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Prosper

    4.4%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare search popularity between LendingClub and its closest rivals

How has branded search demand for LendingClub changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LendingClub worldwide fell from 301K to 135K.
  • Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among personal loan platforms worldwide decreased from 30.6% to 14.7%.
  • Across the 11 months ending August 2026, LendingClub fell from 2nd to 3rd among personal loan platforms worldwide.

How did search popularity change for personal loan platforms worldwide in August 2026?

  1. In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.

  2. In August 2026, Avant gained estimated Share of Search among personal loan platforms worldwide, from 38.2% to 40.1%.

  3. In August 2026, LightStream gained estimated Share of Search among personal loan platforms worldwide, from 14% to 14.7%.

  4. In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%.

  5. In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%.

  6. SoFi’s estimated Share of Search among personal loan platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.1% in August 2026.

How is LendingClub measured?

Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lendingclub

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How the Brand Demand Index is measured

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