LendingClub vs Upstart:Which is more popular by branded search?
In August 2026, Upstart had more branded searches than LendingClub among personal loan platforms worldwide. Upstart was estimated to have 165K branded searches compared to LendingClub’s 135K, and held an 18% Share of Search versus LendingClub’s 14.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LendingClub or Upstart?
Compare the personal loan platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Upstart, LendingClub. The figures are in the table below the chart.
View monthly share of search table
| Month | Avant | Upstart | LendingClub | LightStream | SoFi | Prosper |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 9.2% | 30.6% | 13.7% | 5% | 4.1% |
| Nov 2025 | 40.7% | 10% | 27.2% | 12.2% | 5.5% | 4.5% |
| Dec 2025 | 40.2% | 9.9% | 26.9% | 12% | 6.6% | 4.4% |
| Jan 2026 | 39.1% | 9.6% | 26.2% | 14.4% | 6.4% | 4.3% |
| Feb 2026 | 39.6% | 9.7% | 26.5% | 14.5% | 5.3% | 4.4% |
| Mar 2026 | 36.3% | 10.8% | 29.7% | 13.3% | 6% | 4% |
| Apr 2026 | 36.3% | 10.8% | 29.7% | 13.3% | 6% | 4% |
| May 2026 | 38.3% | 11.5% | 25.6% | 14.1% | 6.3% | 4.2% |
| Jun 2026 | 35.8% | 10.7% | 29.3% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 38.2% | 14% | 20.9% | 14% | 7.7% | 5.1% |
| Aug 2026 | 40.1% | 18% | 14.7% | 14.7% | 8.1% | 4.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the LendingClub and Upstart comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Upstart took it in August 2026.
- Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among personal loan platforms worldwide moved from 30.6% to 14.7%, and its estimated monthly branded searches moved from 301K to 135K.
- Across the 11 months ending August 2026, Upstart’s estimated Share of Search among personal loan platforms worldwide moved from 9.2% to 18%, and its estimated monthly branded searches moved from 90.5K to 165K.
How did search popularity change for personal loan platforms worldwide in August 2026?
2 changes
In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%.
How each brand is measured
Brandwave collects information about searches that people make online using LendingClub’s and Upstart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LendingClub
1 branded search term
- lendingclub
Upstart
1 branded search term
- upstart loans
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.