LendingClub vs Prosper:Which is more popular by branded search?
In August 2026, LendingClub had more branded searches than Prosper among personal loan platforms worldwide. LendingClub was estimated to have 135K branded searches compared to Prosper’s 40.5K, and held a 14.7% Share of Search versus Prosper’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LendingClub or Prosper?
Compare the personal loan platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LendingClub, Prosper. The figures are in the table below the chart.
View monthly share of search table
| Month | Avant | Upstart | LendingClub | LightStream | SoFi | Prosper |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 9.2% | 30.6% | 13.7% | 5% | 4.1% |
| Nov 2025 | 40.7% | 10% | 27.2% | 12.2% | 5.5% | 4.5% |
| Dec 2025 | 40.2% | 9.9% | 26.9% | 12% | 6.6% | 4.4% |
| Jan 2026 | 39.1% | 9.6% | 26.2% | 14.4% | 6.4% | 4.3% |
| Feb 2026 | 39.6% | 9.7% | 26.5% | 14.5% | 5.3% | 4.4% |
| Mar 2026 | 36.3% | 10.8% | 29.7% | 13.3% | 6% | 4% |
| Apr 2026 | 36.3% | 10.8% | 29.7% | 13.3% | 6% | 4% |
| May 2026 | 38.3% | 11.5% | 25.6% | 14.1% | 6.3% | 4.2% |
| Jun 2026 | 35.8% | 10.7% | 29.3% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 38.2% | 14% | 20.9% | 14% | 7.7% | 5.1% |
| Aug 2026 | 40.1% | 18% | 14.7% | 14.7% | 8.1% | 4.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the LendingClub and Prosper comparison changed over the last 12 months?
3 findings
- LendingClub was ahead of Prosper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among personal loan platforms worldwide moved from 30.6% to 14.7%, and its estimated monthly branded searches moved from 301K to 135K.
- Across the 11 months ending August 2026, Prosper’s estimated Share of Search among personal loan platforms worldwide moved from 4.1% to 4.4%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for personal loan platforms worldwide in August 2026?
3 changes
In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%.
In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using LendingClub’s and Prosper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LendingClub
1 branded search term
- lendingclub
Prosper
1 branded search term
- prosper lending
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.