Freedom Debt Relief vs SoFi:Which is more popular by branded search?
In August 2026, SoFi had more branded searches than Freedom Debt Relief among debt consolidation services worldwide. SoFi was estimated to have 74K branded searches compared to Freedom Debt Relief’s 49.5K, and held a 16.8% Share of Search versus Freedom Debt Relief’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freedom Debt Relief or SoFi?
Compare the debt consolidation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SoFi, Freedom Debt Relief. The figures are in the table below the chart.
View monthly share of search table
| Month | National Debt Relief | LendingClub | SoFi | Freedom Debt Relief | Achieve | Credible |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.1% | 8.6% | 8.6% | 1.4% | 0.76% |
| Nov 2025 | 32.3% | 48.1% | 9.7% | 7.9% | 1.3% | 0.7% |
| Dec 2025 | 31.5% | 46.9% | 11.5% | 7.7% | 1.5% | 0.84% |
| Jan 2026 | 35.3% | 43.2% | 10.6% | 8.7% | 1.4% | 0.77% |
| Feb 2026 | 31.6% | 47.2% | 9.5% | 9.5% | 1.6% | 0.69% |
| Mar 2026 | 32.2% | 48.2% | 9.7% | 7.9% | 1.3% | 0.7% |
| Apr 2026 | 28.1% | 51.2% | 10.3% | 8.4% | 1.4% | 0.61% |
| May 2026 | 31.4% | 46.7% | 11.5% | 7.7% | 1.9% | 0.84% |
| Jun 2026 | 27.5% | 50.2% | 12.3% | 6.8% | 2.5% | 0.73% |
| Jul 2026 | 32.5% | 39.6% | 14.6% | 9.8% | 2.4% | 1.1% |
| Aug 2026 | 37.4% | 30.6% | 16.8% | 11.2% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Freedom Debt Relief and SoFi comparison changed over the last 12 months?
3 findings
- SoFi was ahead of Freedom Debt Relief in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freedom Debt Relief’s estimated Share of Search among debt consolidation services worldwide moved from 8.6% to 11.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, SoFi’s estimated Share of Search among debt consolidation services worldwide moved from 8.6% to 16.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for debt consolidation services worldwide in August 2026?
2 changes
In August 2026, SoFi gained estimated Share of Search among debt consolidation services worldwide, from 14.6% to 16.8%.
In August 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services worldwide, from 9.8% to 11.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Freedom Debt Relief’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freedom Debt Relief
1 branded search term
- freedom debt relief
SoFi
1 branded search term
- sofi loans
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.