Brandwave

How popular isProsper in search?

In August 2026, there were an estimated 40.5K branded searches for Prosper worldwide which held steady over the last 11 months. Prosper holds 15.5% estimated Share of Search among lending platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LendingClub51.7%
  2. OnDeck19%
  3. Prosper15.5%
  4. Funding Circle12.7%
  5. Kabbage1.1%
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Which lending platforms compete with Prosper?

Prosper against lending platforms worldwide, by month

Share of Search by month for LendingClub, OnDeck, Prosper, Funding Circle. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubOnDeckProsperFunding CircleKabbage
Oct 202570.3%9.5%9.5%9.5%1.3%
Nov 202568.9%9.3%11.3%9.3%1.2%
Dec 202568.6%11.3%11.3%7.6%1.2%
Jan 202664.6%13%10.6%10.6%1.2%
Feb 202667.6%11.1%11.1%9.1%0.99%
Mar 202669.2%11.4%9.3%9.3%0.83%
Apr 202670.4%11.6%9.5%7.7%0.84%
May 202666%13.3%10.9%8.9%0.97%
Jun 202669.2%11.4%9.3%9.3%0.83%
Jul 202657.9%17.4%14.3%9.5%0.84%
Aug 202651.7%19%15.5%12.7%1.1%
Sep 2026—————

  1. 1.LendingClub

    51.7%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.OnDeck

    19%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  3. 3.Prosper

    15.5%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.Funding Circle

    12.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  5. 5.Kabbage

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Prosper and its closest rivals

How has branded search demand for Prosper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Prosper worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 15.5%.
  • Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide peaked at 15.5% in August 2026 and was lowest at 9.3% in March 2026.
  • Across the 11 months ending August 2026, Prosper rose from 4th to 3rd among lending platforms worldwide.

How did search popularity change for lending platforms worldwide in August 2026?

  1. In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.

  2. In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.

  3. In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%.

  4. In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%.

  5. Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

Where does Prosper compete?

Prosper is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Personal loan platforms6th of 64.4%Show ranking
Lending platforms3rd of 515.5%Shown above

How is Prosper measured?

Brandwave collects information about searches that people make online using Prosper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • prosper lending

Do you work for Prosper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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