OnDeck vs Prosper:Which is more popular by branded search?
In August 2026, OnDeck had more branded searches than Prosper among lending platforms worldwide. OnDeck was estimated to have 49.5K branded searches compared to Prosper’s 40.5K, and held a 19% Share of Search versus Prosper’s 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OnDeck or Prosper?
Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OnDeck, Prosper. The figures are in the table below the chart.
View monthly share of search table
| Month | LendingClub | OnDeck | Prosper | Funding Circle | Kabbage |
|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 9.5% | 9.5% | 9.5% | 1.3% |
| Nov 2025 | 68.9% | 9.3% | 11.3% | 9.3% | 1.2% |
| Dec 2025 | 68.6% | 11.3% | 11.3% | 7.6% | 1.2% |
| Jan 2026 | 64.6% | 13% | 10.6% | 10.6% | 1.2% |
| Feb 2026 | 67.6% | 11.1% | 11.1% | 9.1% | 0.99% |
| Mar 2026 | 69.2% | 11.4% | 9.3% | 9.3% | 0.83% |
| Apr 2026 | 70.4% | 11.6% | 9.5% | 7.7% | 0.84% |
| May 2026 | 66% | 13.3% | 10.9% | 8.9% | 0.97% |
| Jun 2026 | 69.2% | 11.4% | 9.3% | 9.3% | 0.83% |
| Jul 2026 | 57.9% | 17.4% | 14.3% | 9.5% | 0.84% |
| Aug 2026 | 51.7% | 19% | 15.5% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the OnDeck and Prosper comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: OnDeck took it in January 2026.
- Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 19%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 15.5%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for lending platforms worldwide in August 2026?
2 changes
In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.
In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%.
How each brand is measured
Brandwave collects information about searches that people make online using OnDeck’s and Prosper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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