Brandwave

Funding Circle vs OnDeck:Which is searched more?

In August 2026, OnDeck had more branded searches than Funding Circle among lending platforms worldwide. OnDeck was estimated to have 49.5K branded searches compared to Funding Circle’s 33.1K, and held a 19% Share of Search versus Funding Circle’s 12.7%. These are worldwide searches for English-language branded terms.

Share of Search among lending platforms worldwide in August 2026Which is more popular in search, Funding Circle or OnDeck?
Funding Circle12.7%33.1K searches
vs
OnDeck19%49.5K searches

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Which is more popular in search, Funding Circle or OnDeck?

Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Funding Circle and OnDeck among lending platforms worldwide, by month

Share of Search by month for OnDeck, Funding Circle. The figures are in the table below the chart.

View monthly share of search table
MonthOnDeckFunding Circle
Oct 20259.5%9.5%
Nov 20259.3%9.3%
Dec 202511.3%7.6%
Jan 202613%10.6%
Feb 202611.1%9.1%
Mar 202611.4%9.3%
Apr 202611.6%7.7%
May 202613.3%8.9%
Jun 202611.4%9.3%
Jul 202617.4%9.5%
Aug 202619%12.7%
Sep 2026——

How has the Funding Circle and OnDeck comparison changed over the last 12 months?

  • OnDeck was ahead of Funding Circle in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 12.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide moved from 9.5% to 19%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for lending platforms worldwide in August 2026?

  1. In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.

  2. In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.

How each brand is measured

Brandwave collects information about searches that people make online using Funding Circle’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Funding Circle

1 branded search term

  • funding circle

OnDeck

1 branded search term

  • ondeck

How the Brand Demand Index is measured

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