Brandwave

Beyond Yoga vs Under Armour:Which is more popular?

In September 2026, Under Armour had more branded searches than Beyond Yoga among leggings worldwide. Under Armour had about 3.4 million branded searches, while Beyond Yoga had 201,000. Under Armour made up 7.7% of all legging searches we track, and Beyond Yoga accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about leggings, Beyond Yoga appeared in three of the five answers and Under Armour in none.

Among leggings worldwide in September 2026

Who do people search for more?

Under Armour, about 17 searches for every 1 for Beyond Yoga

Under Armour 3.4M searchesBeyond Yoga 201K searches

Who does AI mention more?

Beyond Yoga, mentioned in 3 of 5 answers, Under Armour in 0

Beyond Yoga in 3 of 5Under Armour in 0 of 5

Who does AI recommend more?

Beyond Yoga, the only one of the two named

Beyond Yoga first in 3Under Armour never named

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Top leggings in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beyond Yoga was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Under Armour did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Athleta2nd
  3. CRZ YOGA3rd
  4. Beyond Yoga4th
  5. Gymshark5th
  6. Alo Yoga6th
  7. Nike–
  8. Under Armour–
  9. Sweaty Betty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leggings

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Beyond Yoga or Under Armour more popular in search?

This chart shows how often people search Google for Beyond Yoga and Under Armour by name. Each line represents a brand's share of searches for all nine leggings we track, month by month, from English-language searches worldwide.

Beyond Yoga and Under Armour among leggings worldwide, by month

Share of searches by month for Under Armour, Beyond Yoga. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaAthletaSweaty BettyBeyond YogaCRZ YOGA
Oct 202549.2%28.9%7.2%8.7%3%1.7%0.68%0.35%0.23%
Nov 202546.8%28.3%12.8%6.9%2.4%1.7%0.55%0.34%0.23%
Dec 202545.7%32.6%8.1%8%2.3%2%0.76%0.32%0.22%
Jan 202652.2%26%7.9%7.8%2.7%1.9%0.62%0.47%0.32%
Feb 202652.7%25.6%8%7.7%2.7%1.9%0.61%0.38%0.38%
Mar 202656%22%8.2%8.1%2.3%2%0.64%0.33%0.4%
Apr 202652.1%25%9.3%7.6%2.7%1.9%0.59%0.45%0.45%
May 202652.6%25.2%7.7%7.6%3.2%2.3%0.59%0.38%0.46%
Jun 202651.9%25.2%9.4%7.6%2.2%2.3%0.6%0.38%0.38%
Jul 202653.1%25.8%7.9%7.8%2.3%1.9%0.49%0.38%0.38%
Aug 202653.1%25.5%7.8%7.7%2.7%1.9%0.59%0.38%0.46%
Sep 202652.7%25.6%7.8%7.7%2.7%1.9%0.6%0.46%0.46%

How has the Beyond Yoga and Under Armour comparison changed over the last 12 months?

3 findings
  • Under Armour was ahead of Beyond Yoga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beyond Yoga’s share of searches among leggings worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Under Armour’s share of searches among leggings worldwide moved from 8.7% to 7.7%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for leggings worldwide in September 2026?

2 changes

  1. In September 2026, Beyond Yoga rose from 9th to 8th among leggings worldwide.

  2. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beyond Yoga’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyond Yoga

1 branded search term

  • beyond yoga

Under Armour

1 branded search term

  • under armour

How the Brand Demand Index is measured

Other head-to-heads among leggings

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