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Knitting yarn:Which brands are most popular in search?

In August 2026, Lion Brand was the most searched among knitting yarn worldwide, with an estimated 49.5K branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lion Brand46%
  2. Red Heart16.8%
  3. StyleCraft13.8%
  4. Bernat9.2%
  5. Cascade Yarns9.2%
  6. Drops5%

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Share of SearchLeaderboard

Compare the knitting yarn people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among knitting yarn worldwide, by month

Share of Search by month for Lion Brand, Red Heart, StyleCraft, Bernat, Cascade Yarns, Drops. The figures are in the table below the chart.

View monthly share of search table
MonthLion BrandRed HeartStyleCraftBernatCascade YarnsDrops
Oct 202544.7%20%11%10.9%7.3%6%
Nov 202547.6%17.4%11.7%11.7%6.4%5.2%
Dec 202548.1%17.6%11.8%11.8%6.4%4.3%
Jan 202644.8%20%11%10.9%7.3%6%
Feb 202647%17.2%11.5%11.5%7.7%5.1%
Mar 202646.4%17%13.9%11.4%6.2%5.1%
Apr 202646.3%16.9%13.8%9.3%7.6%6.2%
May 202649.9%14.9%14.9%8.2%6.7%5.4%
Jun 202644.6%19.9%13.3%8.9%7.3%5.9%
Jul 202647.5%17.4%14.2%9.5%6.3%5.2%
Aug 202646%16.8%13.8%9.2%9.2%5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Lion Brand

    46%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Red Heart

    16.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.StyleCraft

    13.8%

    Held 3rd. 14.8K estimated branded searches, +0.07% vs prior month. Share -0.4 points.

  4. 4.Bernat

    9.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Cascade Yarns

    9.2%

    Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +2.9 points.

  6. 6.Drops

    5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among knitting yarn worldwide?

In August 2026, Lion Brand was the most searched among knitting yarn worldwide, with an estimated 49.5K branded searches and 46% estimated Share of Search within this set. Red Heart is in 2nd place, 29.2 percentage points behind at 16.8% Share of Search.

Global knitting yarn, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lion Brand44.7% → 46%49.9%May 202644.6%Jun 20261st
Red Heart20% → 16.8%20%Oct 202514.9%May 20262nd
StyleCraft11% → 13.8%14.9%May 202611%Oct 20253rd
Bernat10.9% → 9.2%11.8%Dec 20258.2%May 20264th
Cascade Yarns7.3% → 9.2%9.2%Aug 20266.2%Mar 20265th
Drops6% → 5%6.2%Apr 20264.3%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide increased from 44.7% to 46%.
  • Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide decreased from 20% to 16.8%.
  • Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide increased from 11% to 13.8%.
  • Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide decreased from 10.9% to 9.2%.
  • Across the 11 months ending August 2026, Cascade Yarns’ estimated Share of Search among knitting yarn worldwide increased from 7.3% to 9.2%.
  • Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide decreased from 6% to 5%.
  • Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide peaked at 49.9% in May 2026 and was lowest at 44.6% in June 2026.
  • Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide peaked at 20% in October 2025 and was lowest at 14.9% in May 2026.
  • Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide peaked at 14.9% in May 2026 and was lowest at 11% in October 2025.
  • Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide peaked at 11.8% in December 2025 and was lowest at 8.2% in May 2026.
  • Across the 11 months ending August 2026, Cascade Yarns’ estimated Share of Search among knitting yarn worldwide peaked at 9.2% in August 2026 and was lowest at 6.2% in March 2026.
  • Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide peaked at 6.2% in April 2026 and was lowest at 4.3% in December 2025.

How did search popularity change for knitting yarn worldwide in August 2026?

  1. In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.

  2. In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 47.5% to 46%.

  3. In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.

  4. Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Bernat worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How the Brand Demand Index is measured

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