Brandwave

How popular isStyleCraft in search?

In August 2026, there were an estimated 14.8K branded searches for StyleCraft worldwide which held steady over the last 11 months. StyleCraft holds 13.8% estimated Share of Search among knitting yarn worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lion Brand46%
  2. Red Heart16.8%
  3. StyleCraft13.8%
  4. Bernat9.2%
  5. Cascade Yarns9.2%
  6. Drops5%
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Which knitting yarn compete with StyleCraft?

StyleCraft against knitting yarn worldwide, by month

Share of Search by month for Lion Brand, Red Heart, StyleCraft, Bernat, Cascade Yarns, Drops. The figures are in the table below the chart.

View monthly share of search table
MonthLion BrandRed HeartStyleCraftBernatCascade YarnsDrops
Oct 202544.7%20%11%10.9%7.3%6%
Nov 202547.6%17.4%11.7%11.7%6.4%5.2%
Dec 202548.1%17.6%11.8%11.8%6.4%4.3%
Jan 202644.8%20%11%10.9%7.3%6%
Feb 202647%17.2%11.5%11.5%7.7%5.1%
Mar 202646.4%17%13.9%11.4%6.2%5.1%
Apr 202646.3%16.9%13.8%9.3%7.6%6.2%
May 202649.9%14.9%14.9%8.2%6.7%5.4%
Jun 202644.6%19.9%13.3%8.9%7.3%5.9%
Jul 202647.5%17.4%14.2%9.5%6.3%5.2%
Aug 202646%16.8%13.8%9.2%9.2%5%
Sep 2026——————

  1. 1.Lion Brand

    46%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Red Heart

    16.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.StyleCraft

    13.8%

    Held 3rd. 14.8K estimated branded searches, +0.07% vs prior month. Share -0.4 points.

  4. 4.Bernat

    9.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Cascade Yarns

    9.2%

    Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +2.9 points.

  6. 6.Drops

    5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between StyleCraft and its closest rivals

How has branded search demand for StyleCraft changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for StyleCraft worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide increased from 11% to 13.8%.
  • Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide peaked at 14.9% in May 2026 and was lowest at 11% in October 2025.

How did search popularity change for knitting yarn worldwide in August 2026?

  1. In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.

  2. In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 47.5% to 46%.

  3. In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.

  4. Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Bernat worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

Where does StyleCraft compete?

StyleCraft is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair clipper brands5th of 53%Show ranking
Knitting yarn3rd of 613.8%Shown above

How is StyleCraft measured?

Brandwave collects information about searches that people make online using StyleCraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • stylecraft clippers
  • stylecraftus com

Do you work for StyleCraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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