Drops vs StyleCraft:Which is more popular by branded search?
In August 2026, StyleCraft had more branded searches than Drops among knitting yarn worldwide. StyleCraft was estimated to have 14.8K branded searches compared to Drops’ 5.4K, and held a 13.8% Share of Search versus Drops’ 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Drops or StyleCraft?
Compare the knitting yarn people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for StyleCraft, Drops. The figures are in the table below the chart.
View monthly share of search table
| Month | Lion Brand | Red Heart | StyleCraft | Bernat | Cascade Yarns | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 20% | 11% | 10.9% | 7.3% | 6% |
| Nov 2025 | 47.6% | 17.4% | 11.7% | 11.7% | 6.4% | 5.2% |
| Dec 2025 | 48.1% | 17.6% | 11.8% | 11.8% | 6.4% | 4.3% |
| Jan 2026 | 44.8% | 20% | 11% | 10.9% | 7.3% | 6% |
| Feb 2026 | 47% | 17.2% | 11.5% | 11.5% | 7.7% | 5.1% |
| Mar 2026 | 46.4% | 17% | 13.9% | 11.4% | 6.2% | 5.1% |
| Apr 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 7.6% | 6.2% |
| May 2026 | 49.9% | 14.9% | 14.9% | 8.2% | 6.7% | 5.4% |
| Jun 2026 | 44.6% | 19.9% | 13.3% | 8.9% | 7.3% | 5.9% |
| Jul 2026 | 47.5% | 17.4% | 14.2% | 9.5% | 6.3% | 5.2% |
| Aug 2026 | 46% | 16.8% | 13.8% | 9.2% | 9.2% | 5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Drops and StyleCraft comparison changed over the last 12 months?
3 findings
- StyleCraft was ahead of Drops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide moved from 6% to 5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide moved from 11% to 13.8%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for knitting yarn worldwide in August 2026?
1 change
Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Drops’ and StyleCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drops
1 branded search term
- drops app
StyleCraft
2 branded search terms
- stylecraft clippers
- stylecraftus com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.