How popular isDrops in search?
In August 2026, there were an estimated 5.4K branded searches for Drops worldwide which is down 33.3% over the last 11 months. Drops holds 5% estimated Share of Search among knitting yarn worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lion Brand46%
Red Heart16.8%
StyleCraft13.8%- Bernat9.2%
Cascade Yarns9.2%
Drops5%
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Which knitting yarn compete with Drops?
Share of Search by month for Lion Brand, Red Heart, StyleCraft, Bernat, Cascade Yarns, Drops. The figures are in the table below the chart.
View monthly share of search table
| Month | Lion Brand | Red Heart | StyleCraft | Bernat | Cascade Yarns | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 20% | 11% | 10.9% | 7.3% | 6% |
| Nov 2025 | 47.6% | 17.4% | 11.7% | 11.7% | 6.4% | 5.2% |
| Dec 2025 | 48.1% | 17.6% | 11.8% | 11.8% | 6.4% | 4.3% |
| Jan 2026 | 44.8% | 20% | 11% | 10.9% | 7.3% | 6% |
| Feb 2026 | 47% | 17.2% | 11.5% | 11.5% | 7.7% | 5.1% |
| Mar 2026 | 46.4% | 17% | 13.9% | 11.4% | 6.2% | 5.1% |
| Apr 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 7.6% | 6.2% |
| May 2026 | 49.9% | 14.9% | 14.9% | 8.2% | 6.7% | 5.4% |
| Jun 2026 | 44.6% | 19.9% | 13.3% | 8.9% | 7.3% | 5.9% |
| Jul 2026 | 47.5% | 17.4% | 14.2% | 9.5% | 6.3% | 5.2% |
| Aug 2026 | 46% | 16.8% | 13.8% | 9.2% | 9.2% | 5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 49.5K | 0% | -1.5 points | |
| 2, held 2nd | 16.8% | 18.1K | 0% | -0.5 points | |
| 3, held 3rd | 13.8% | 14.8K | +0.07% | -0.4 points | |
| 4, held 4th | 9.2% | 9.9K | 0% | -0.3 points | |
| 5, held 5th | 9.2% | 9.9K | +50% | +2.9 points | |
| 6, held 6th | 5% | 5.4K | 0% | -0.2 points |
46%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
16.8%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
13.8%
Held 3rd. 14.8K estimated branded searches, +0.07% vs prior month. Share -0.4 points.
4.Bernat
9.2%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.2%
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +2.9 points.
6.
Drops5%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Drops and its closest rivals
How has branded search demand for Drops changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Drops worldwide fell from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide decreased from 6% to 5%.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide peaked at 6.2% in April 2026 and was lowest at 4.3% in December 2025.
How did search popularity change for knitting yarn worldwide in August 2026?
5 changes
In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.
In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 47.5% to 46%.
In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.
Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Bernat worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How is Drops measured?
Brandwave collects information about searches that people make online using Drops’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- drops app
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Is Drops your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.