Bernat vs Drops:Which is more popular by branded search?
In August 2026, Bernat had more branded searches than Drops among knitting yarn worldwide. Bernat was estimated to have 9.9K branded searches compared to Drops’ 5.4K, and held a 9.2% Share of Search versus Drops’ 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bernat or Drops?
Compare the knitting yarn people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bernat, Drops. The figures are in the table below the chart.
View monthly share of search table
| Month | Lion Brand | Red Heart | StyleCraft | Bernat | Cascade Yarns | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 20% | 11% | 10.9% | 7.3% | 6% |
| Nov 2025 | 47.6% | 17.4% | 11.7% | 11.7% | 6.4% | 5.2% |
| Dec 2025 | 48.1% | 17.6% | 11.8% | 11.8% | 6.4% | 4.3% |
| Jan 2026 | 44.8% | 20% | 11% | 10.9% | 7.3% | 6% |
| Feb 2026 | 47% | 17.2% | 11.5% | 11.5% | 7.7% | 5.1% |
| Mar 2026 | 46.4% | 17% | 13.9% | 11.4% | 6.2% | 5.1% |
| Apr 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 7.6% | 6.2% |
| May 2026 | 49.9% | 14.9% | 14.9% | 8.2% | 6.7% | 5.4% |
| Jun 2026 | 44.6% | 19.9% | 13.3% | 8.9% | 7.3% | 5.9% |
| Jul 2026 | 47.5% | 17.4% | 14.2% | 9.5% | 6.3% | 5.2% |
| Aug 2026 | 46% | 16.8% | 13.8% | 9.2% | 9.2% | 5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bernat and Drops comparison changed over the last 12 months?
3 findings
- Bernat was ahead of Drops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide moved from 10.9% to 9.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide moved from 6% to 5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for knitting yarn worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bernat’s and Drops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.