How popular isRed Heart in search?
In August 2026, there were an estimated 78.6K branded searches for Red Heart worldwide which is down 10.3% over the last 11 months. Red Heart holds 43% estimated Share of Search among knitting yarn worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Red Heart43%
Lion Brand35.2%
StyleCraft8.1%- Bernat5.4%
Cascade Yarns5.4%
Drops3%
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Which knitting yarn compete with Red Heart?
Share of Search by month for Red Heart, Lion Brand, StyleCraft, Bernat, Cascade Yarns, Drops. The figures are in the table below the chart.
View monthly share of search table
| Month | Red Heart | Lion Brand | StyleCraft | Bernat | Cascade Yarns | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 36.8% | 6.9% | 6.9% | 4.6% | 3.8% |
| Nov 2025 | 37.4% | 39.4% | 7.8% | 7.7% | 4.2% | 3.5% |
| Dec 2025 | 37.7% | 39.6% | 7.8% | 7.8% | 4.3% | 2.8% |
| Jan 2026 | 40.9% | 36.8% | 6.9% | 6.9% | 4.6% | 3.8% |
| Feb 2026 | 55.8% | 27.9% | 5.3% | 5.2% | 3.5% | 2.3% |
| Mar 2026 | 39.6% | 37.6% | 8.7% | 7.1% | 3.9% | 3.2% |
| Apr 2026 | 43.1% | 35.3% | 8.1% | 5.4% | 4.4% | 3.6% |
| May 2026 | 43.1% | 36.8% | 8.5% | 4.6% | 3.8% | 3.1% |
| Jun 2026 | 44.4% | 34.5% | 8% | 5.3% | 4.3% | 3.5% |
| Jul 2026 | 40.7% | 37.1% | 8.9% | 6% | 4% | 3.3% |
| Aug 2026 | 43% | 35.2% | 8.1% | 5.4% | 5.4% | 3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 78.6K | +16.3% | +2.2 points | |
| 2, held 2nd | 35.2% | 64.3K | +4.4% | -2 points | |
| 3, held 3rd | 8.1% | 14.8K | +0.07% | -0.8 points | |
| 4, held 4th | 5.4% | 9.9K | 0% | -0.6 points | |
| 5, held 5th | 5.4% | 9.9K | +50% | +1.4 points | |
| 6, held 6th | 3% | 5.4K | 0% | -0.3 points |
43%
Held 1st. 78.6K estimated branded searches, +16.3% vs prior month. Share +2.2 points.
35.2%
Held 2nd. 64.3K estimated branded searches, +4.4% vs prior month. Share -2 points.
8.1%
Held 3rd. 14.8K estimated branded searches, +0.07% vs prior month. Share -0.8 points.
4.Bernat
5.4%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.4%
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.4 points.
6.
Drops3%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Red Heart and its closest rivals
How has branded search demand for Red Heart changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Heart worldwide fell from 87.6K to 78.6K.
- Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide increased from 41% to 43%.
- Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide peaked at 55.8% in February 2026 and was lowest at 37.4% in November 2025.
How did search popularity change for knitting yarn worldwide in August 2026?
6 changes
In August 2026, Red Heart gained estimated Share of Search among knitting yarn worldwide, from 40.7% to 43%.
In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 4% to 5.4%.
In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 37.1% to 35.2%.
In August 2026, StyleCraft lost estimated Share of Search among knitting yarn worldwide, from 8.9% to 8.1%.
In August 2026, Bernat lost estimated Share of Search among knitting yarn worldwide, from 6% to 5.4%.
Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How is Red Heart measured?
Brandwave collects information about searches that people make online using Red Heart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- red heart
- red heart yarn
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Is Red Heart your brand?
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