Brandwave

How popular isLion Brand in search?

In August 2026, there were an estimated 49.5K branded searches for Lion Brand worldwide which is down 18.2% over the last 11 months. Lion Brand holds 46% estimated Share of Search among knitting yarn worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lion Brand46%
  2. Red Heart16.8%
  3. StyleCraft13.8%
  4. Bernat9.2%
  5. Cascade Yarns9.2%
  6. Drops5%
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Which knitting yarn compete with Lion Brand?

Lion Brand against knitting yarn worldwide, by month

Share of Search by month for Lion Brand, Red Heart, StyleCraft, Bernat, Cascade Yarns, Drops. The figures are in the table below the chart.

View monthly share of search table
MonthLion BrandRed HeartStyleCraftBernatCascade YarnsDrops
Oct 202544.7%20%11%10.9%7.3%6%
Nov 202547.6%17.4%11.7%11.7%6.4%5.2%
Dec 202548.1%17.6%11.8%11.8%6.4%4.3%
Jan 202644.8%20%11%10.9%7.3%6%
Feb 202647%17.2%11.5%11.5%7.7%5.1%
Mar 202646.4%17%13.9%11.4%6.2%5.1%
Apr 202646.3%16.9%13.8%9.3%7.6%6.2%
May 202649.9%14.9%14.9%8.2%6.7%5.4%
Jun 202644.6%19.9%13.3%8.9%7.3%5.9%
Jul 202647.5%17.4%14.2%9.5%6.3%5.2%
Aug 202646%16.8%13.8%9.2%9.2%5%
Sep 2026——————

  1. 1.Lion Brand

    46%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Red Heart

    16.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.StyleCraft

    13.8%

    Held 3rd. 14.8K estimated branded searches, +0.07% vs prior month. Share -0.4 points.

  4. 4.Bernat

    9.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Cascade Yarns

    9.2%

    Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +2.9 points.

  6. 6.Drops

    5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Lion Brand and its closest rivals

How has branded search demand for Lion Brand changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lion Brand worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide increased from 44.7% to 46%.
  • Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide peaked at 49.9% in May 2026 and was lowest at 44.6% in June 2026.

How did search popularity change for knitting yarn worldwide in August 2026?

  1. In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.

  2. In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 47.5% to 46%.

  3. In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.

  4. Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Bernat worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How is Lion Brand measured?

Brandwave collects information about searches that people make online using Lion Brand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lion brand yarn

Do you work for Lion Brand? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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