Cascade Yarns vs Lion Brand:Which is more popular by branded search?
In August 2026, Lion Brand had more branded searches than Cascade Yarns among knitting yarn worldwide. Lion Brand was estimated to have 49.5K branded searches compared to Cascade Yarns’ 9.9K, and held a 46% Share of Search versus Cascade Yarns’ 9.2%. These are worldwide searches for English-language branded terms.
Follow Cascade Yarns vs Lion Brand and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cascade Yarns or Lion Brand?
Compare the knitting yarn people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lion Brand, Cascade Yarns. The figures are in the table below the chart.
View monthly share of search table
| Month | Lion Brand | Red Heart | StyleCraft | Bernat | Cascade Yarns | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 20% | 11% | 10.9% | 7.3% | 6% |
| Nov 2025 | 47.6% | 17.4% | 11.7% | 11.7% | 6.4% | 5.2% |
| Dec 2025 | 48.1% | 17.6% | 11.8% | 11.8% | 6.4% | 4.3% |
| Jan 2026 | 44.8% | 20% | 11% | 10.9% | 7.3% | 6% |
| Feb 2026 | 47% | 17.2% | 11.5% | 11.5% | 7.7% | 5.1% |
| Mar 2026 | 46.4% | 17% | 13.9% | 11.4% | 6.2% | 5.1% |
| Apr 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 7.6% | 6.2% |
| May 2026 | 49.9% | 14.9% | 14.9% | 8.2% | 6.7% | 5.4% |
| Jun 2026 | 44.6% | 19.9% | 13.3% | 8.9% | 7.3% | 5.9% |
| Jul 2026 | 47.5% | 17.4% | 14.2% | 9.5% | 6.3% | 5.2% |
| Aug 2026 | 46% | 16.8% | 13.8% | 9.2% | 9.2% | 5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cascade Yarns and Lion Brand comparison changed over the last 12 months?
3 findings
- Lion Brand was ahead of Cascade Yarns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cascade Yarns’ estimated Share of Search among knitting yarn worldwide moved from 7.3% to 9.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide moved from 44.7% to 46%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for knitting yarn worldwide in August 2026?
2 changes
In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.
In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 47.5% to 46%.
How each brand is measured
Brandwave collects information about searches that people make online using Cascade Yarns’ and Lion Brand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cascade Yarns
1 branded search term
- cascade yarns
Lion Brand
1 branded search term
- lion brand yarn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.