Bernat vs Lion Brand:Which is searched more?
In August 2026, Lion Brand had more branded searches than Bernat among knitting yarn worldwide. Lion Brand was estimated to have 64.3K branded searches compared to Bernat’s 9.9K, and held a 35.2% Share of Search versus Bernat’s 5.4%. These are worldwide searches for English-language branded terms.
Follow Bernat vs Lion Brand and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bernat or Lion Brand?
Compare the knitting yarn people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lion Brand, Bernat. The figures are in the table below the chart.
View monthly share of search table
| Month | Lion Brand | Bernat |
|---|---|---|
| Oct 2025 | 36.8% | 6.9% |
| Nov 2025 | 39.4% | 7.7% |
| Dec 2025 | 39.6% | 7.8% |
| Jan 2026 | 36.8% | 6.9% |
| Feb 2026 | 27.9% | 5.2% |
| Mar 2026 | 37.6% | 7.1% |
| Apr 2026 | 35.3% | 5.4% |
| May 2026 | 36.8% | 4.6% |
| Jun 2026 | 34.5% | 5.3% |
| Jul 2026 | 37.1% | 6% |
| Aug 2026 | 35.2% | 5.4% |
| Sep 2026 | — | — |
How has the Bernat and Lion Brand comparison changed over the last 12 months?
3 findings
- Lion Brand was ahead of Bernat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide moved from 6.9% to 5.4%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide moved from 36.8% to 35.2%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for knitting yarn worldwide in August 2026?
2 changes
In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 37.1% to 35.2%.
In August 2026, Bernat lost estimated Share of Search among knitting yarn worldwide, from 6% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bernat’s and Lion Brand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bernat
1 branded search term
- bernat yarn
Lion Brand
2 branded search terms
- lion brand
- lion brand yarn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.