Bernat vs Cascade Yarns:Which is more popular by branded search?
In August 2026, Bernat and Cascade Yarns were level on Share of Search among knitting yarn worldwide, with an estimated 9.9K branded searches each, at 9.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bernat or Cascade Yarns?
Compare the knitting yarn people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bernat, Cascade Yarns. The figures are in the table below the chart.
View monthly share of search table
| Month | Lion Brand | Red Heart | StyleCraft | Bernat | Cascade Yarns | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 20% | 11% | 10.9% | 7.3% | 6% |
| Nov 2025 | 47.6% | 17.4% | 11.7% | 11.7% | 6.4% | 5.2% |
| Dec 2025 | 48.1% | 17.6% | 11.8% | 11.8% | 6.4% | 4.3% |
| Jan 2026 | 44.8% | 20% | 11% | 10.9% | 7.3% | 6% |
| Feb 2026 | 47% | 17.2% | 11.5% | 11.5% | 7.7% | 5.1% |
| Mar 2026 | 46.4% | 17% | 13.9% | 11.4% | 6.2% | 5.1% |
| Apr 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 7.6% | 6.2% |
| May 2026 | 49.9% | 14.9% | 14.9% | 8.2% | 6.7% | 5.4% |
| Jun 2026 | 44.6% | 19.9% | 13.3% | 8.9% | 7.3% | 5.9% |
| Jul 2026 | 47.5% | 17.4% | 14.2% | 9.5% | 6.3% | 5.2% |
| Aug 2026 | 46% | 16.8% | 13.8% | 9.2% | 9.2% | 5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bernat and Cascade Yarns comparison changed over the last 12 months?
3 findings
- Bernat was ahead of Cascade Yarns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide moved from 10.9% to 9.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Cascade Yarns’ estimated Share of Search among knitting yarn worldwide moved from 7.3% to 9.2%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for knitting yarn worldwide in August 2026?
2 changes
In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.
Estimated monthly branded searches for Bernat worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bernat’s and Cascade Yarns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bernat
1 branded search term
- bernat yarn
Cascade Yarns
1 branded search term
- cascade yarns
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.