Electrolux vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Electrolux among induction cooktop brands worldwide. Miele had about 10,500 branded searches, while Electrolux had 7,300. Miele made up 17.6% of all induction cooktop brand searches we track, and Electrolux accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Miele appeared in two of the five answers and Electrolux in none.
Who do people search for more?
Miele, about 44% more searches than Electrolux
Who does AI mention more?
Miele, mentioned in 2 of 5 answers, Electrolux in 0
Who does AI recommend more?
Miele, the only one of the two named
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Top induction cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
GE Profile2nd
LG3rd- Miele4th
Samsung5th
KitchenAid6th
Electrolux–
Breville–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction cooktop brands
5 answers
Asked ChatGPT
“Which induction cooktop brand should I buy?”
Asked ChatGPT
“What are the best induction cooktop brands?”
Asked ChatGPT
“What's the best induction cooktop brand for everyday cooking?”
Searched Google, AI Overview
“induction cooktop”
Searched Google, AI Overview
“portable induction cooktop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Electrolux or Miele more popular in search?
This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all nine induction cooktop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Miele, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Miele | Electrolux | Samsung | LG | Breville | Fisher & Paykel | KitchenAid | GE Profile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.5% | 11.8% | 9.4% | 5.2% | 3.5% | 3.5% | 4.2% | 3.5% |
| Nov 2025 | 39.4% | 18% | 11.5% | 9.1% | 6.2% | 4.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 38.2% | 21.1% | 11.9% | 8% | 5.2% | 4.3% | 2.8% | 4.2% | 4.2% |
| Jan 2026 | 37.7% | 19.3% | 11% | 8.1% | 5.9% | 4.9% | 3.2% | 3.9% | 5.9% |
| Feb 2026 | 44% | 17.9% | 10.2% | 7% | 5.2% | 3.5% | 3.5% | 3.5% | 5.2% |
| Mar 2026 | 85.4% | 4.1% | 2.3% | 2.1% | 2.7% | 0.67% | 0.66% | 0.8% | 1.2% |
| Apr 2026 | 53.3% | 13.9% | 6.5% | 10.9% | 6.1% | 2.3% | 2.2% | 2.7% | 2.2% |
| May 2026 | 55.9% | 12.7% | 8.4% | 5.5% | 5.1% | 2.8% | 2.8% | 2.8% | 4.1% |
| Jun 2026 | 40.1% | 17.1% | 11.9% | 7.3% | 7.2% | 3.9% | 3.9% | 3.9% | 4.7% |
| Jul 2026 | 47.3% | 14% | 10.2% | 9.8% | 5.1% | 3.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 44.6% | 16.2% | 11.3% | 7.4% | 5.6% | 3.8% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 43.9% | 17.6% | 12.2% | 6.7% | 4.9% | 4.1% | 4% | 4% | 2.7% |
Electrolux sells other things too, so only its searches that name this product count here, like “electrolux induction hob”.
How has the Electrolux and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Electrolux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among induction cooktop brands worldwide moved from 11.8% to 12.2%, and its estimated monthly branded searches moved from 8.2K to 7.3K.
- Across the 12 months ending September 2026, Miele’s share of searches among induction cooktop brands worldwide moved from 18.5% to 17.6%, and its estimated monthly branded searches moved from 12.8K to 10.5K.
How did search popularity change for induction cooktop brands worldwide in September 2026?
2 changes
In September 2026, Miele gained share of searches among induction cooktop brands worldwide, from 16.2% to 17.6%.
In September 2026, Electrolux gained share of searches among induction cooktop brands worldwide, from 11.3% to 12.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
2 branded search terms
- electrolux induction cooktop
- electrolux induction hob
Miele
3 branded search terms
- miele induction
- miele induction cooktop
- miele induction hob
Other head-to-heads among induction cooktop brands
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