Bosch vs Samsung:Which is more popular?
In September 2026, Bosch had more branded searches than Samsung among induction cooktop brands worldwide. Bosch had about 26,200 branded searches, while Samsung had 4,000. Bosch made up 43.9% of all induction cooktop brand searches we track, and Samsung accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Bosch appeared in four of the five answers and Samsung in one. Bosch was mentioned before Samsung in three out of four answers.
Who do people search for more?
Bosch, about 7 searches for every 1 for Samsung
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Samsung in 1
Who does AI recommend more?
Bosch, named ahead of Samsung in 3 of 4 answers
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Top induction cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bosch was listed before Samsung in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
GE Profile2nd
LG3rd
Miele4th
Samsung5th
KitchenAid6th
Electrolux–
Breville–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction cooktop brands
5 answers
Asked ChatGPT
“Which induction cooktop brand should I buy?”
Asked ChatGPT
“What are the best induction cooktop brands?”
Asked ChatGPT
“What's the best induction cooktop brand for everyday cooking?”
Searched Google, AI Overview
“induction cooktop”
Searched Google, AI Overview
“portable induction cooktop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Samsung more popular in search?
This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all nine induction cooktop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bosch, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Miele | Electrolux | Samsung | LG | Breville | Fisher & Paykel | KitchenAid | GE Profile |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.5% | 11.8% | 9.4% | 5.2% | 3.5% | 3.5% | 4.2% | 3.5% |
| Nov 2025 | 39.4% | 18% | 11.5% | 9.1% | 6.2% | 4.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 38.2% | 21.1% | 11.9% | 8% | 5.2% | 4.3% | 2.8% | 4.2% | 4.2% |
| Jan 2026 | 37.7% | 19.3% | 11% | 8.1% | 5.9% | 4.9% | 3.2% | 3.9% | 5.9% |
| Feb 2026 | 44% | 17.9% | 10.2% | 7% | 5.2% | 3.5% | 3.5% | 3.5% | 5.2% |
| Mar 2026 | 85.4% | 4.1% | 2.3% | 2.1% | 2.7% | 0.67% | 0.66% | 0.8% | 1.2% |
| Apr 2026 | 53.3% | 13.9% | 6.5% | 10.9% | 6.1% | 2.3% | 2.2% | 2.7% | 2.2% |
| May 2026 | 55.9% | 12.7% | 8.4% | 5.5% | 5.1% | 2.8% | 2.8% | 2.8% | 4.1% |
| Jun 2026 | 40.1% | 17.1% | 11.9% | 7.3% | 7.2% | 3.9% | 3.9% | 3.9% | 4.7% |
| Jul 2026 | 47.3% | 14% | 10.2% | 9.8% | 5.1% | 3.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 44.6% | 16.2% | 11.3% | 7.4% | 5.6% | 3.8% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 43.9% | 17.6% | 12.2% | 6.7% | 4.9% | 4.1% | 4% | 4% | 2.7% |
How has the Bosch and Samsung comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among induction cooktop brands worldwide moved from 40.4% to 43.9%, and its estimated monthly branded searches moved from 28K to 26.2K.
- Across the 12 months ending September 2026, Samsung’s share of searches among induction cooktop brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 6.5K to 4K.
How did search popularity change for induction cooktop brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost share of searches among induction cooktop brands worldwide, from 7.4% to 6.7%.
In September 2026, Bosch lost share of searches among induction cooktop brands worldwide, from 44.6% to 43.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction cooktop brands
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