Brandwave

LG vs Miele:Which is more popular?

In September 2026, LG had more branded searches than Miele among induction cooktop brands worldwide. LG had about 386,000 branded searches, while Miele had 8,100. LG made up 11.3% of all induction cooktop brand searches we track, and Miele accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, LG appeared in three of the five answers and Miele in two. LG was mentioned before Miele in two out of three answers that named either.

Among induction cooktop brands worldwide in September 2026

Who do people search for more?

LG, about 48 searches for every 1 for Miele

LG 386K searchesMiele 8.1K searches

Who does AI mention more?

LG, mentioned in 3 of 5 answers, Miele in 2

LG in 3 of 5Miele in 2 of 5

Who does AI recommend more?

LG, named ahead of Miele in 2 of 3 answers

LG first in 2Miele first in 1

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Miele in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. LG3rd
  4. Miele4th
  5. KitchenAid5th
  6. Electrolux–
  7. Breville–
  8. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LG or Miele more popular in search?

This chart shows how often people search Google for LG and Miele by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from English-language searches worldwide.

LG and Miele among induction cooktop brands worldwide, by month

Share of searches by month for LG, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidLGBrevilleFisher & PaykelGE ProfileBoschMiele
Oct 202537.3%45.4%11.7%3.4%0.82%0.55%0.56%0.25%
Nov 202537.7%49.9%6.6%4.1%0.56%0.56%0.38%0.17%
Dec 202528.7%57.5%7.5%4.7%0.52%0.42%0.43%0.23%
Jan 202637.2%44.9%11.7%4.1%0.82%0.55%0.56%0.25%
Feb 202636.3%43.3%14%4%0.81%0.54%0.79%0.29%
Mar 202636.7%37%14%3.3%0.81%0.44%7.5%0.3%
Apr 202641.6%40.8%10.8%3.7%0.75%0.5%1.5%0.34%
May 202643.9%37.9%11.4%3.9%0.79%0.53%1.3%0.24%
Jun 202646%35.7%12%4.1%0.83%0.55%0.66%0.25%
Jul 202639.8%40.1%12.7%4.4%0.89%0.73%1%0.26%
Aug 202644%35.8%13.8%4%0.79%0.65%0.76%0.24%
Sep 202644.1%37.4%11.3%4.8%0.8%0.65%0.64%0.24%

How has the LG and Miele comparison changed over the last 12 months?

3 findings
  • LG was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among induction cooktop brands worldwide moved from 11.7% to 11.3%, and its estimated monthly branded searches moved from 472K to 386K.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction cooktop brands worldwide moved from 0.25% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for induction cooktop brands worldwide in September 2026?

2 changes

  1. In September 2026, LG lost share of searches among induction cooktop brands worldwide, from 13.8% to 11.3%.

  2. Estimated monthly branded searches for Miele worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LG’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg com
  • lg washing machine

Miele

2 branded search terms

  • miele induction
  • miele induction cooktop

How the Brand Demand Index is measured

Other head-to-heads among induction cooktop brands

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