Brandwave

BambooHR vs Zoho People:Which is more popular?

In September 2026, Zoho People had more branded searches than BambooHR among HR software brands worldwide. Zoho People had about 301,000 branded searches, while BambooHR had 280,000. Zoho People made up 17.9% of all HR software brand searches we track, and BambooHR accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about HR software brands, BambooHR appeared in four of the five answers and Zoho People in two. BambooHR was mentioned before Zoho People in four out of five answers.

Among HR software brands worldwide in September 2026

Who do people search for more?

Zoho People, about 7% more searches than BambooHR

Zoho People 301K searchesBambooHR 280K searches

Who does AI mention more?

BambooHR, mentioned in 4 of 5 answers, Zoho People in 2

BambooHR in 4 of 5Zoho People in 2 of 5

Who does AI recommend more?

BambooHR, named ahead of Zoho People in 4 of 5 answers

BambooHR first in 4Zoho People first in 1

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Top HR software brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BambooHR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zoho People was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BambooHR was listed before Zoho People in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Gusto2nd
  3. Rippling3rd
  4. Zoho People4th
  5. ADP5th
  6. HiBob6th
  7. Personio–
  8. Namely–
  9. Zenefits–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho People2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBob2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zenefits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BambooHR or Zoho People more popular in search?

This chart shows how often people search Google for BambooHR and Zoho People by name. Each line represents a brand's share of searches for all nine HR software brands we track, month by month, from English-language searches worldwide.

BambooHR and Zoho People among HR software brands worldwide, by month

Share of searches by month for Zoho People, BambooHR. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingZoho PeopleBambooHRPersonioHiBobADPNamelyGustoZenefits
Oct 202532.2%17.1%19.4%11.7%8.1%3.6%2.8%4.2%0.84%
Nov 202529.3%19%18.8%13%9%3.3%2.6%4.4%0.77%
Dec 202532.8%21.4%17.2%9.8%8.2%3.7%2.4%3.8%0.7%
Jan 202630.5%19.7%18.4%11.1%7.7%4.2%2.7%5.1%0.65%
Feb 202633.8%21.9%14.6%10.1%8.5%3.1%2%5.5%0.59%
Mar 202629.4%19%20.7%10.7%9%3.4%1.7%5.6%0.51%
Apr 202631.6%20.4%19.1%9.4%7.9%3.6%1.8%5.6%0.55%
May 202628.6%22.5%18.4%10.3%8.7%3.3%1.7%6.1%0.4%
Jun 202630.4%19.7%18.5%11%9.3%3.4%2.2%5.2%0.36%
Jul 202633.1%21.5%16.8%9.9%8.3%3.7%1.6%4.9%0.39%
Aug 202632.4%21.1%17.3%9.7%8.2%4.4%2.3%4.3%0.38%
Sep 202633.6%17.9%16.6%10%8.4%5.5%4.4%3.4%0.26%

How has the BambooHR and Zoho People comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Zoho People took it in November 2025, BambooHR took it in March 2026, Zoho People took it in April 2026.
  • Across the 12 months ending September 2026, BambooHR’s share of searches among HR software brands worldwide moved from 19.4% to 16.6%, and its estimated monthly branded searches moved from 279K to 280K.
  • Across the 12 months ending September 2026, Zoho People’s share of searches among HR software brands worldwide moved from 17.1% to 17.9%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for HR software brands worldwide in September 2026?

2 changes

  1. In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%.

  2. In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using BambooHR’s and Zoho People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

16 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr payroll
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

Zoho People

1 branded search term

  • zoho people

How the Brand Demand Index is measured

Other head-to-heads among HR software brands

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