HiBob vs Rippling:Which is searched more?
In September 2026, Rippling had more branded searches than HiBob among HR software brands worldwide. Rippling had about 566,000 branded searches, while HiBob had 142,000. Rippling made up 33.6% of all HR software brand searches we track, and HiBob accounted for 8.4%. These are worldwide searches for English-language branded terms.
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Is HiBob or Rippling more popular in search?
Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rippling, HiBob. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | Zoho People | BambooHR | Personio | HiBob | ADP | Namely | Gusto | Zenefits |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.1% | 19.4% | 11.7% | 8.1% | 3.6% | 2.8% | 4.2% | 0.84% |
| Nov 2025 | 29.3% | 19% | 18.8% | 13% | 9% | 3.3% | 2.6% | 4.4% | 0.77% |
| Dec 2025 | 32.8% | 21.4% | 17.2% | 9.8% | 8.2% | 3.7% | 2.4% | 3.8% | 0.7% |
| Jan 2026 | 30.5% | 19.7% | 18.4% | 11.1% | 7.7% | 4.2% | 2.7% | 5.1% | 0.65% |
| Feb 2026 | 33.8% | 21.9% | 14.6% | 10.1% | 8.5% | 3.1% | 2% | 5.5% | 0.59% |
| Mar 2026 | 29.4% | 19% | 20.7% | 10.7% | 9% | 3.4% | 1.7% | 5.6% | 0.51% |
| Apr 2026 | 31.6% | 20.4% | 19.1% | 9.4% | 7.9% | 3.6% | 1.8% | 5.6% | 0.55% |
| May 2026 | 28.6% | 22.5% | 18.4% | 10.3% | 8.7% | 3.3% | 1.7% | 6.1% | 0.4% |
| Jun 2026 | 30.4% | 19.7% | 18.5% | 11% | 9.3% | 3.4% | 2.2% | 5.2% | 0.36% |
| Jul 2026 | 33.1% | 21.5% | 16.8% | 9.9% | 8.3% | 3.7% | 1.6% | 4.9% | 0.39% |
| Aug 2026 | 32.4% | 21.1% | 17.3% | 9.7% | 8.2% | 4.4% | 2.3% | 4.3% | 0.38% |
| Sep 2026 | 33.6% | 17.9% | 16.6% | 10% | 8.4% | 5.5% | 4.4% | 3.4% | 0.26% |
How has the HiBob and Rippling comparison changed over the last 12 months?
3 findings
- Rippling was ahead of HiBob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiBob’s share of searches among HR software brands worldwide moved from 8.1% to 8.4%, and its estimated monthly branded searches moved from 117K to 142K.
- Across the 12 months ending September 2026, Rippling’s share of searches among HR software brands worldwide moved from 32.2% to 33.6%, and its estimated monthly branded searches moved from 463K to 566K.
How did search popularity change for HR software brands worldwide in September 2026?
2 changes
In September 2026, Rippling gained share of searches among HR software brands worldwide, from 32.4% to 33.6%.
Estimated monthly branded searches for HiBob worldwide rose 21.1% over 12 measured months, from 117K to 142K in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using HiBob’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HiBob
14 branded search terms
- bob hr
- HiBob
- hibob app
- hibob company
- hibob demo
- hibob hr
- hibob hr software
- hibob hr system
- hibob hris
- hibob integrations
- hibob onboarding
- hibob payroll
- hibob performance management
- hibob platform
Rippling
6 branded search terms
- rippling app
- rippling apps
- rippling eor
- rippling it
- rippling peo
- rippling software
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