Brandwave

Dimplex vs Vornado:Which is more popular?

In September 2026, Vornado had more branded searches than Dimplex among heater and dehumidifier brands worldwide. Vornado had about 35,500 branded searches, while Dimplex had 30,800. Vornado made up 2% of all heater and dehumidifier brand searches we track, and Dimplex accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, Vornado appeared in two of the five answers and Dimplex in none.

Among heater and dehumidifier brands worldwide in September 2026

Who do people search for more?

Vornado, about 15% more searches than Dimplex

Vornado 35.5K searchesDimplex 30.8K searches

Who does AI mention more?

Vornado, mentioned in 2 of 5 answers, Dimplex in 0

Vornado in 2 of 5Dimplex in 0 of 5

Who does AI recommend more?

Vornado, the only one of the two named

Vornado first in 2Dimplex never named

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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vornado was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Vornado2nd
  3. Frigidaire3rd
  4. Lasko4th
  5. Dyson5th
  6. Midea6th
  7. Rinnai–
  8. Dimplex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heater and dehumidifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dimplex or Vornado more popular in search?

This chart shows how often people search Google for Dimplex and Vornado by name. Each line represents a brand's share of searches for all eight heater and dehumidifier brands we track, month by month, from English-language searches worldwide.

Dimplex and Vornado among heater and dehumidifier brands worldwide, by month

Share of searches by month for Vornado, Dimplex. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiMideaFrigidaireLaskoRinnaiVornadoDimplexDyson
Oct 202543.7%23.9%16%5.3%3.9%2.2%2.8%2.2%
Nov 202552.3%19.3%12.9%4.9%3.2%1.8%2.9%2.7%
Dec 202548.5%21.8%11.9%6.4%3.6%2.6%2.4%2.8%
Jan 202641.2%22.5%15.1%8%4.5%2.9%2.9%2.8%
Feb 202643.5%23.8%15.9%5.2%4.8%2.3%2.7%1.8%
Mar 202640.6%27.2%18.2%4.5%4.5%1.8%2%1.2%
Apr 202642.4%28.3%15.5%3.7%4.7%2.2%1.8%1.4%
May 202637.9%31%17%3.9%4.2%2.9%1.6%1.7%
Jun 202632.3%39.4%14.4%3.2%3.5%2.9%1.6%2.7%
Jul 202632.8%40.1%14.7%3.2%2.9%3%1.5%1.8%
Aug 202635.7%35.7%16%3.5%3.9%2.7%1.4%1.2%
Sep 202638.8%31.7%17.3%3.5%3.5%2%1.8%1.4%

How has the Dimplex and Vornado comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Vornado took it in December 2025, Dimplex took it in February 2026, Vornado took it in April 2026.
  • Across the 12 months ending September 2026, Dimplex’s share of searches among heater and dehumidifier brands worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 53.2K to 30.8K.
  • Across the 12 months ending September 2026, Vornado’s share of searches among heater and dehumidifier brands worldwide moved from 2.2% to 2%, and its estimated monthly branded searches moved from 41.2K to 35.5K.

How did search popularity change for heater and dehumidifier brands worldwide in September 2026?

2 changes
  1. In September 2026, Vornado lost share of searches among heater and dehumidifier brands worldwide, from 2.7% to 2%.

  2. Estimated monthly branded searches for Dimplex worldwide fell 42.1% over 12 measured months, from 53.2K to 30.8K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Dimplex’s and Vornado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dimplex

4 branded search terms

  • dimplex
  • dimplex dehumidifier
  • dimplex electric heater
  • dimplex heater

Vornado

2 branded search terms

  • vornado
  • vornado space heater

How the Brand Demand Index is measured

Other head-to-heads among heater and dehumidifier brands

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