Gucci vs Longchamp:Which is more popular?
In September 2026, Longchamp had more branded searches than Gucci among handbag brands worldwide. Longchamp had about 3.4 million branded searches, while Gucci had 2.7 million. Longchamp made up 15.5% of all handbag brand searches we track, and Gucci accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about handbag brands, Longchamp appeared in all five answers and Gucci in none.
Who do people search for more?
Longchamp, about 22% more searches than Gucci
Who does AI mention more?
Longchamp, mentioned in every answer we collected
Who does AI recommend more?
Longchamp, the only one of the two named
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Longchamp appeared in all five answers. Gucci did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Coach1st- Longchamp2nd
Polène3rd
Louis Vuitton4th
Kate Spade4th
Michael Kors6th
Gucci–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Longchamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polène3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Michael Kors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“Which handbag brand should I buy?”
Asked ChatGPT
“What are the best handbag brands?”
Asked ChatGPT
“What's the best handbag brand for everyday carry?”
Searched Google, AI Overview
“handbag brands”
Searched Google, AI Overview
“handbag for work”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Gucci or Longchamp more popular in search?
This chart shows how often people search Google for Gucci and Longchamp by name. Each line represents a brand's share of searches for all seven handbag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Longchamp, Gucci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Longchamp | Coach | Gucci | Michael Kors | Kate Spade | Polène |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 12.7% | 8.5% | 15.5% | 12.7% | 4.6% | 4.6% |
| Nov 2025 | 40% | 10.3% | 10.3% | 12.6% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 41.9% | 10.9% | 10.9% | 13.3% | 13.3% | 5.9% | 4% |
| Jan 2026 | 43.2% | 10.8% | 10.8% | 13.2% | 13.2% | 4.8% | 3.9% |
| Feb 2026 | 44.3% | 11.1% | 11.1% | 13.5% | 11.1% | 4.9% | 4.1% |
| Mar 2026 | 42% | 12.8% | 10.5% | 15.7% | 10.5% | 4.7% | 3.9% |
| Apr 2026 | 43% | 10.7% | 10.7% | 16% | 10.7% | 4.8% | 3.9% |
| May 2026 | 41.6% | 12.7% | 10.4% | 15.5% | 10.4% | 5.6% | 3.8% |
| Jun 2026 | 41.8% | 13.2% | 13.2% | 13.2% | 10.8% | 4.8% | 3.2% |
| Jul 2026 | 39.4% | 15.2% | 12.4% | 12.4% | 12.4% | 4.5% | 3.7% |
| Aug 2026 | 36.8% | 17.3% | 14.2% | 11.6% | 11.6% | 4.2% | 4.2% |
| Sep 2026 | 40.3% | 15.5% | 12.7% | 12.7% | 10.4% | 4.6% | 3.8% |
How has the Gucci and Longchamp comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Longchamp took it in July 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands worldwide moved from 15.5% to 12.7%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands worldwide moved from 12.7% to 15.5%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
How did search popularity change for handbag brands worldwide in September 2026?
2 changes
In September 2026, Gucci gained share of searches among handbag brands worldwide, from 11.6% to 12.7%.
In September 2026, Longchamp lost share of searches among handbag brands worldwide, from 17.3% to 15.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gucci’s and Longchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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