Louis Vuitton vs Michael Kors:Which is more popular?
In September 2026, Louis Vuitton had more branded searches than Michael Kors among handbag brands worldwide. Louis Vuitton had about 8.7 million branded searches, while Michael Kors had 2.2 million. Louis Vuitton made up 40.3% of all handbag brand searches we track, and Michael Kors accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about handbag brands, Louis Vuitton appeared in two of the five answers and Michael Kors in one. Louis Vuitton and Michael Kors were each mentioned first in one of the two answers that named either.
Who do people search for more?
Louis Vuitton, about 4 searches for every 1 for Michael Kors
Who does AI mention more?
Louis Vuitton, mentioned in 2 of 5 answers, Michael Kors in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Louis Vuitton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Michael Kors was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Louis Vuitton and Michael Kors were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Coach1st
Longchamp2nd
Polène3rd- Louis Vuitton4th
Kate Spade4th
Michael Kors6th
Gucci–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Longchamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polène3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Michael Kors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“Which handbag brand should I buy?”
Asked ChatGPT
“What are the best handbag brands?”
Asked ChatGPT
“What's the best handbag brand for everyday carry?”
Searched Google, AI Overview
“handbag brands”
Searched Google, AI Overview
“handbag for work”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Louis Vuitton or Michael Kors more popular in search?
This chart shows how often people search Google for Louis Vuitton and Michael Kors by name. Each line represents a brand's share of searches for all seven handbag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Louis Vuitton, Michael Kors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Longchamp | Coach | Gucci | Michael Kors | Kate Spade | Polène |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 12.7% | 8.5% | 15.5% | 12.7% | 4.6% | 4.6% |
| Nov 2025 | 40% | 10.3% | 10.3% | 12.6% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 41.9% | 10.9% | 10.9% | 13.3% | 13.3% | 5.9% | 4% |
| Jan 2026 | 43.2% | 10.8% | 10.8% | 13.2% | 13.2% | 4.8% | 3.9% |
| Feb 2026 | 44.3% | 11.1% | 11.1% | 13.5% | 11.1% | 4.9% | 4.1% |
| Mar 2026 | 42% | 12.8% | 10.5% | 15.7% | 10.5% | 4.7% | 3.9% |
| Apr 2026 | 43% | 10.7% | 10.7% | 16% | 10.7% | 4.8% | 3.9% |
| May 2026 | 41.6% | 12.7% | 10.4% | 15.5% | 10.4% | 5.6% | 3.8% |
| Jun 2026 | 41.8% | 13.2% | 13.2% | 13.2% | 10.8% | 4.8% | 3.2% |
| Jul 2026 | 39.4% | 15.2% | 12.4% | 12.4% | 12.4% | 4.5% | 3.7% |
| Aug 2026 | 36.8% | 17.3% | 14.2% | 11.6% | 11.6% | 4.2% | 4.2% |
| Sep 2026 | 40.3% | 15.5% | 12.7% | 12.7% | 10.4% | 4.6% | 3.8% |
How has the Louis Vuitton and Michael Kors comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of Michael Kors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands worldwide moved from 41.5% to 40.3%, and its estimated monthly branded searches moved from 9M to 8.7M.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among handbag brands worldwide moved from 12.7% to 10.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for handbag brands worldwide in September 2026?
2 changes
In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%.
In September 2026, Michael Kors lost share of searches among handbag brands worldwide, from 11.6% to 10.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Louis Vuitton’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Louis Vuitton
2 branded search terms
- louis vuitton
- lv
Michael Kors
1 branded search term
- michael kors
Other head-to-heads among handbag brands
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