Gucci vs Louis Vuitton:Which is searched more?
In September 2026, Louis Vuitton had more branded searches than Gucci among handbag brands worldwide. Louis Vuitton had about 8.7 million branded searches, while Gucci had 2.7 million. Louis Vuitton made up 40.3% of all handbag brand searches we track, and Gucci accounted for 12.7%. These are worldwide searches for English-language branded terms.
Follow Gucci vs Louis Vuitton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Gucci or Louis Vuitton more popular in search?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Louis Vuitton, Gucci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Longchamp | Coach | Gucci | Michael Kors | Kate Spade | Polène |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 12.7% | 8.5% | 15.5% | 12.7% | 4.6% | 4.6% |
| Nov 2025 | 40% | 10.3% | 10.3% | 12.6% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 41.9% | 10.9% | 10.9% | 13.3% | 13.3% | 5.9% | 4% |
| Jan 2026 | 43.2% | 10.8% | 10.8% | 13.2% | 13.2% | 4.8% | 3.9% |
| Feb 2026 | 44.3% | 11.1% | 11.1% | 13.5% | 11.1% | 4.9% | 4.1% |
| Mar 2026 | 42% | 12.8% | 10.5% | 15.7% | 10.5% | 4.7% | 3.9% |
| Apr 2026 | 43% | 10.7% | 10.7% | 16% | 10.7% | 4.8% | 3.9% |
| May 2026 | 41.6% | 12.7% | 10.4% | 15.5% | 10.4% | 5.6% | 3.8% |
| Jun 2026 | 41.8% | 13.2% | 13.2% | 13.2% | 10.8% | 4.8% | 3.2% |
| Jul 2026 | 39.4% | 15.2% | 12.4% | 12.4% | 12.4% | 4.5% | 3.7% |
| Aug 2026 | 36.8% | 17.3% | 14.2% | 11.6% | 11.6% | 4.2% | 4.2% |
| Sep 2026 | 40.3% | 15.5% | 12.7% | 12.7% | 10.4% | 4.6% | 3.8% |
How has the Gucci and Louis Vuitton comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of Gucci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands worldwide moved from 15.5% to 12.7%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands worldwide moved from 41.5% to 40.3%, and its estimated monthly branded searches moved from 9M to 8.7M.
How did search popularity change for handbag brands worldwide in September 2026?
2 changes
In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%.
In September 2026, Gucci gained share of searches among handbag brands worldwide, from 11.6% to 12.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gucci’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
1 branded search term
- gucci
Louis Vuitton
2 branded search terms
- louis vuitton
- lv
Other head-to-heads among handbag brands
Louis Vuitton vs Longchamp: compare search popularity
Louis Vuitton vs Coach: compare search popularity
Louis Vuitton vs Michael Kors: compare search popularity- Longchamp vs Coach: compare search popularity
- Longchamp vs Gucci: compare search popularity
- Longchamp vs Michael Kors: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.