Parlux vs Shark:Which is more popular?
In October 2026, Shark had more branded searches than Parlux among hair dryer brands worldwide. Shark had about 246,000 branded searches, while Parlux had 45,200. Shark made up 16.2% of all hair dryer brand searches we track, and Parlux accounted for 3%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, Shark appeared in four of the five answers and Parlux in none.
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Top hair dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parlux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair dryer brands
5 answers
Asked ChatGPT
“Which hair dryer brand should I buy?”
Asked ChatGPT
“What are the best hair dryer brands?”
Asked ChatGPT
“What's the best hair dryer brand for fast drying hair?”
Searched Google, AI Overview
“best hair dryer”
Searched Google, AI Overview
“ionic hair dryer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Parlux or Shark more popular in search?
This chart shows how often people search Google for Parlux and Shark by name. Each line represents a brand's share of searches for all ten hair dryer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shark, Parlux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Shark | ghd | BaByliss | Parlux | Conair | Remington | T3 | BaBylissPRO | CHI |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.6% | 18.6% | 3.7% | 2.9% | 3% | 1.1% | 1.8% | 1.4% | 1.4% | 0.41% |
| Dec 2025 | 65.4% | 18.2% | 3.7% | 2.9% | 2.4% | 1.3% | 1.8% | 1.6% | 2% | 0.49% |
| Jan 2026 | 72.3% | 11.5% | 3.5% | 2.8% | 2.8% | 1.3% | 2.1% | 1.5% | 1.9% | 0.38% |
| Feb 2026 | 71.7% | 11.6% | 4.3% | 2.8% | 3.1% | 2.3% | 1.7% | 1.3% | 0.85% | 0.38% |
| Mar 2026 | 68.1% | 12.9% | 4.7% | 3.2% | 3.5% | 2.1% | 2.1% | 1.4% | 1.4% | 0.52% |
| Apr 2026 | 68.3% | 13.4% | 4% | 3.3% | 3.6% | 2.2% | 2% | 1.5% | 1.2% | 0.44% |
| May 2026 | 69.4% | 13.2% | 3.9% | 3.2% | 3.5% | 1.8% | 2% | 1.4% | 1.2% | 0.43% |
| Jun 2026 | 71.1% | 11.4% | 3.4% | 2.9% | 3.4% | 1.9% | 2.1% | 1.5% | 1.9% | 0.46% |
| Jul 2026 | 69% | 13.6% | 3.3% | 3.3% | 3.3% | 1.8% | 2% | 1.5% | 1.8% | 0.44% |
| Aug 2026 | 74.5% | 10.5% | 3.1% | 2.7% | 2.6% | 2.6% | 1.6% | 1.1% | 0.94% | 0.34% |
| Sep 2026 | 69.6% | 13.9% | 3.4% | 3.5% | 3.1% | 1.9% | 2.1% | 1.3% | 0.84% | 0.37% |
| Oct 2026 | 66.4% | 16.2% | 4% | 3.3% | 3% | 2.2% | 2% | 1.5% | 0.98% | 0.44% |
How has branded search for Parlux and Shark changed worldwide over the last 12 months?
3 findings
- Shark was ahead of Parlux in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Parlux’s share of searches among hair dryer brands worldwide held steady at 3%, and its estimated monthly branded searches moved from 60.2K to 45.2K.
- Across the 12 months ending October 2026, Shark’s share of searches among hair dryer brands worldwide moved from 18.6% to 16.2%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for hair dryer brands worldwide in October 2026?
2 changes
In October 2026, Shark gained share of searches among hair dryer brands worldwide, from 13.9% to 16.2%.
Estimated monthly branded searches for Parlux worldwide fell 24.9% over 12 measured months, from 60.2K to 45.2K in October 2026.
How are Parlux’s and Shark’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Parlux’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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