Beauty of Joseon vs Neutrogena:Which is searched more?
In September 2026, Neutrogena had more branded searches than Beauty of Joseon among face cleanser brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Beauty of Joseon’s 673K, and held an 8.7% Share of Search versus Beauty of Joseon’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Neutrogena?
Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neutrogena, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | CeraVe | The Ordinary | Cetaphil | Neutrogena | Garnier | Beauty of Joseon | Eucerin | Bioderma | Kiehl's | Medik8 | COSRX | SKIN1004 | Aveeno |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.7% | 16.7% | 9.1% | 9.1% | 9.4% | 7.3% | 5% | 6.2% | 5% | 6.2% | 2.8% | 2.8% | 1.8% | 1.8% |
| Nov 2025 | 16.4% | 13.4% | 13.4% | 8.9% | 7.4% | 5.1% | 6% | 6% | 4.9% | 8.9% | 3.3% | 2.7% | 2.2% | 1.5% |
| Dec 2025 | 18.9% | 15.4% | 10.3% | 8.4% | 9.1% | 5.5% | 5.7% | 5.7% | 4.6% | 6.9% | 2.5% | 3.1% | 2.1% | 1.7% |
| Jan 2026 | 18.3% | 14.9% | 9.9% | 9.9% | 8.8% | 5.3% | 6.7% | 5.5% | 5.5% | 5.5% | 3% | 3% | 2% | 1.6% |
| Feb 2026 | 20.1% | 16.4% | 9% | 9% | 9.3% | 5.8% | 6% | 6% | 4.9% | 4.9% | 2.7% | 2.7% | 1.8% | 1.5% |
| Mar 2026 | 20.8% | 13.9% | 9.3% | 9.3% | 8.9% | 6.1% | 6.3% | 6.3% | 5.1% | 5.1% | 2.8% | 2.8% | 1.9% | 1.5% |
| Apr 2026 | 20.6% | 13.8% | 11.3% | 9.2% | 8.7% | 6% | 6.2% | 6.2% | 5.1% | 4.1% | 2.8% | 2.8% | 1.9% | 1.5% |
| May 2026 | 21.6% | 14.4% | 9.6% | 7.9% | 9.1% | 6.3% | 6.5% | 6.5% | 5.3% | 4.3% | 2.4% | 2.9% | 1.9% | 1.3% |
| Jun 2026 | 19.1% | 15.6% | 10.4% | 8.5% | 8.4% | 7.2% | 7% | 5.7% | 4.7% | 4.7% | 2.6% | 2.6% | 2.1% | 1.4% |
| Jul 2026 | 19.5% | 15.9% | 10.6% | 8.7% | 8.4% | 7.4% | 5.9% | 5.9% | 4.8% | 3.9% | 3.2% | 2.6% | 1.8% | 1.4% |
| Aug 2026 | 18.9% | 15.5% | 10.3% | 8.4% | 9.9% | 7.2% | 5.7% | 5.7% | 4.6% | 4.6% | 3.1% | 2.5% | 2.1% | 1.4% |
| Sep 2026 | 17.1% | 14% | 11.4% | 9.3% | 8.7% | 7% | 6.3% | 6.3% | 5.1% | 5.1% | 3.4% | 2.8% | 1.9% | 1.5% |
How has the Beauty of Joseon and Neutrogena comparison changed over the last 12 months?
3 findings
- Neutrogena was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide moved from 5% to 6.3%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among face cleanser brands worldwide moved from 9.4% to 8.7%, and its estimated monthly branded searches moved from 1M to 935K.
How did search popularity change for face cleanser brands worldwide in September 2026?
3 changes
In September 2026, Cetaphil overtook Neutrogena to rank 4th among face cleanser brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Beauty of Joseon gained estimated Share of Search among face cleanser brands worldwide, from 5.7% to 6.3%.
In September 2026, Neutrogena lost estimated Share of Search among face cleanser brands worldwide, from 9.9% to 8.7%.
Other head-to-heads among face cleanser brands
La Roche-Posay vs CeraVe: compare search popularity
La Roche-Posay vs The Ordinary: compare search popularity- La Roche-Posay vs Cetaphil: compare search popularity
La Roche-Posay vs Neutrogena: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Cetaphil: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
1 branded search term
- beauty of joseon
Neutrogena
4 branded search terms
- neutrogena
- neutrogena facial cleanser
- neutrogena hydro boost
- neutrogena suntan lotion
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.