Qualtrics vs Sprinklr:Which is more popular?
In September 2026, Qualtrics had more branded searches than Sprinklr among experience management platforms worldwide. Qualtrics had about 246,000 branded searches, while Sprinklr had 74,000. Qualtrics made up 30.3% of all experience management platform searches we track, and Sprinklr accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about experience management platforms, Qualtrics appeared in four of the five answers and Sprinklr in two. Qualtrics was mentioned before Sprinklr in every answer.
Who do people search for more?
Qualtrics, about 3 searches for every 1 for Sprinklr
Who does AI mention more?
Qualtrics, mentioned in 4 of 5 answers, Sprinklr in 2
Who does AI recommend more?
Qualtrics, named ahead of Sprinklr in every answer
Follow Qualtrics vs Sprinklr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top experience management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sprinklr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before Sprinklr in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SurveyMonkey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about experience management platforms
5 answers
Asked ChatGPT
“Which experience management platform should I use?”
Asked ChatGPT
“What are the best experience management platforms?”
Asked ChatGPT
“What's the best experience management platform for customer feedback?”
Searched Google, AI Overview
“experience management software”
Searched Google, AI Overview
“customer experience platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Qualtrics or Sprinklr more popular in search?
This chart shows how often people search Google for Qualtrics and Sprinklr by name. Each line represents a brand's share of searches for all six experience management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Sprinklr. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Birdeye | Sprinklr | Medallia | InMoment |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 32.6% | 5.4% | 8% | 4.4% | 0.88% |
| Nov 2025 | 52.8% | 28.8% | 5.8% | 7.1% | 4.7% | 0.78% |
| Dec 2025 | 47% | 31.3% | 6.3% | 9.4% | 5.2% | 0.84% |
| Jan 2026 | 50.7% | 27.7% | 6.8% | 8.3% | 5.6% | 0.91% |
| Feb 2026 | 47.8% | 31.9% | 6.4% | 7.8% | 5.2% | 0.86% |
| Mar 2026 | 45.8% | 30.6% | 11.2% | 7.5% | 4.1% | 0.67% |
| Apr 2026 | 43.4% | 35.4% | 4.8% | 8.7% | 7.1% | 0.63% |
| May 2026 | 47.2% | 31.5% | 6.3% | 7.7% | 6.3% | 0.85% |
| Jun 2026 | 50.8% | 27.7% | 5.6% | 8.3% | 6.8% | 0.74% |
| Jul 2026 | 49.5% | 26.8% | 6.6% | 9.9% | 6.6% | 0.72% |
| Aug 2026 | 49.9% | 27.1% | 6.7% | 10% | 5.5% | 0.89% |
| Sep 2026 | 45.6% | 30.3% | 9.1% | 9.1% | 5% | 0.81% |
How has the Qualtrics and Sprinklr comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Sprinklr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among experience management platforms worldwide moved from 32.6% to 30.3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Sprinklr’s share of searches among experience management platforms worldwide moved from 8% to 9.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for experience management platforms worldwide in September 2026?
3 changes
In September 2026, Birdeye overtook Sprinklr to rank 3rd among experience management platforms worldwide, with 9.1% of the searches.
In September 2026, Qualtrics gained share of searches among experience management platforms worldwide, from 27.1% to 30.3%.
In September 2026, Sprinklr lost share of searches among experience management platforms worldwide, from 10% to 9.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Qualtrics’ and Sprinklr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among experience management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.