Medallia vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Medallia among experience management platforms worldwide. Qualtrics had about 246,000 branded searches, while Medallia had 40,500. Qualtrics made up 30.3% of all experience management platform searches we track, and Medallia accounted for 5%. When we asked ChatGPT and Google AI Overviews about experience management platforms, Medallia and Qualtrics each appeared in four of the five answers. Qualtrics was mentioned before Medallia in every answer.
Who do people search for more?
Qualtrics, about 6 searches for every 1 for Medallia
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Qualtrics, named ahead of Medallia in every answer
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Top experience management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Medallia and Qualtrics were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics was listed before Medallia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SurveyMonkey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about experience management platforms
5 answers
Asked ChatGPT
“Which experience management platform should I use?”
Asked ChatGPT
“What are the best experience management platforms?”
Asked ChatGPT
“What's the best experience management platform for customer feedback?”
Searched Google, AI Overview
“experience management software”
Searched Google, AI Overview
“customer experience platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Medallia or Qualtrics more popular in search?
This chart shows how often people search Google for Medallia and Qualtrics by name. Each line represents a brand's share of searches for all six experience management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Medallia. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Birdeye | Sprinklr | Medallia | InMoment |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 32.6% | 5.4% | 8% | 4.4% | 0.88% |
| Nov 2025 | 52.8% | 28.8% | 5.8% | 7.1% | 4.7% | 0.78% |
| Dec 2025 | 47% | 31.3% | 6.3% | 9.4% | 5.2% | 0.84% |
| Jan 2026 | 50.7% | 27.7% | 6.8% | 8.3% | 5.6% | 0.91% |
| Feb 2026 | 47.8% | 31.9% | 6.4% | 7.8% | 5.2% | 0.86% |
| Mar 2026 | 45.8% | 30.6% | 11.2% | 7.5% | 4.1% | 0.67% |
| Apr 2026 | 43.4% | 35.4% | 4.8% | 8.7% | 7.1% | 0.63% |
| May 2026 | 47.2% | 31.5% | 6.3% | 7.7% | 6.3% | 0.85% |
| Jun 2026 | 50.8% | 27.7% | 5.6% | 8.3% | 6.8% | 0.74% |
| Jul 2026 | 49.5% | 26.8% | 6.6% | 9.9% | 6.6% | 0.72% |
| Aug 2026 | 49.9% | 27.1% | 6.7% | 10% | 5.5% | 0.89% |
| Sep 2026 | 45.6% | 30.3% | 9.1% | 9.1% | 5% | 0.81% |
How has the Medallia and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Medallia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medallia’s share of searches among experience management platforms worldwide moved from 4.4% to 5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among experience management platforms worldwide moved from 32.6% to 30.3%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for experience management platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among experience management platforms worldwide, from 27.1% to 30.3%.
Medallia’s share of searches among experience management platforms worldwide has lost ground for 3 months in a row, from 6.8% to 5% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Medallia’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among experience management platforms
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