Brandwave

Birdeye vs Qualtrics:Which is more popular?

In September 2026, Qualtrics had more branded searches than Birdeye among experience management platforms worldwide. Qualtrics had about 246,000 branded searches, while Birdeye had 74,000. Qualtrics made up 30.3% of all experience management platform searches we track, and Birdeye accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about experience management platforms, Qualtrics appeared in four of the five answers and Birdeye in two. Qualtrics was mentioned before Birdeye in every answer.

Among experience management platforms worldwide in September 2026

Who do people search for more?

Qualtrics, about 3 searches for every 1 for Birdeye

Qualtrics 246K searchesBirdeye 74K searches

Who does AI mention more?

Qualtrics, mentioned in 4 of 5 answers, Birdeye in 2

Qualtrics in 4 of 5Birdeye in 2 of 5

Who does AI recommend more?

Qualtrics, named ahead of Birdeye in every answer

Qualtrics first in 4Birdeye never first

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Top experience management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Birdeye was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics was listed before Birdeye in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. SurveyMonkey3rd
  4. Birdeye4th
  5. Sprinklr5th
  6. InMoment6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about experience management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Birdeye or Qualtrics more popular in search?

This chart shows how often people search Google for Birdeye and Qualtrics by name. Each line represents a brand's share of searches for all six experience management platforms we track, month by month, from English-language searches worldwide.

Birdeye and Qualtrics among experience management platforms worldwide, by month

Share of searches by month for Qualtrics, Birdeye. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsBirdeyeSprinklrMedalliaInMoment
Oct 202548.8%32.6%5.4%8%4.4%0.88%
Nov 202552.8%28.8%5.8%7.1%4.7%0.78%
Dec 202547%31.3%6.3%9.4%5.2%0.84%
Jan 202650.7%27.7%6.8%8.3%5.6%0.91%
Feb 202647.8%31.9%6.4%7.8%5.2%0.86%
Mar 202645.8%30.6%11.2%7.5%4.1%0.67%
Apr 202643.4%35.4%4.8%8.7%7.1%0.63%
May 202647.2%31.5%6.3%7.7%6.3%0.85%
Jun 202650.8%27.7%5.6%8.3%6.8%0.74%
Jul 202649.5%26.8%6.6%9.9%6.6%0.72%
Aug 202649.9%27.1%6.7%10%5.5%0.89%
Sep 202645.6%30.3%9.1%9.1%5%0.81%

How has the Birdeye and Qualtrics comparison changed over the last 12 months?

3 findings

How did search popularity change for experience management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Birdeye overtook Sprinklr to rank 3rd among experience management platforms worldwide, with 9.1% of the searches.

  2. In September 2026, Qualtrics gained share of searches among experience management platforms worldwide, from 27.1% to 30.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Birdeye’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdeye

1 branded search term

  • birdeye

Qualtrics

2 branded search terms

  • qualtrics
  • qualtrics customer feedback

How the Brand Demand Index is measured

Other head-to-heads among experience management platforms

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