dbt vs Matillion:Which is more popular?
In September 2026, Matillion had more branded searches than dbt among ETL tools worldwide. Matillion had about 8,100 branded searches, while dbt had 6,600. Matillion made up 1.2% of all ETL tool searches we track, and dbt accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about ETL tools, dbt appeared in four of the five answers and Matillion in two. dbt was mentioned before Matillion in three out of four answers that named either.
Who do people search for more?
Matillion, about 23% more searches than dbt
Who does AI mention more?
dbt, mentioned in 4 of 5 answers, Matillion in 2
Who does AI recommend more?
dbt, named ahead of Matillion in 3 of 4 answers
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Top ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, dbt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Matillion was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. dbt was listed before Matillion in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fivetran1st
Airbyte2nd
AWS Glue3rd- dbt4th
Informatica5th
Azure Data Factory6th- Matillion7th
Talend8th
Stitch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Airbyte5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AWS Glue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informatica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Azure Data Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matillion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stitch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ETL tools
5 answers
Asked ChatGPT
“Which ETL tool should I use?”
Asked ChatGPT
“What are the best ETL tools?”
Asked ChatGPT
“What's the best ETL tool for data pipelines?”
Searched Google, AI Overview
“etl tools”
Searched Google, AI Overview
“data integration tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Share of searches by month for Matillion, dbt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Informatica | Azure Data Factory | Fivetran | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.4% | 8.6% | 4.7% | 4.7% | 3.2% | 1.4% | 1.2% | 0.34% |
| Nov 2025 | 53.1% | 23.8% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | 1.2% | 0.35% |
| Dec 2025 | 52.7% | 23.6% | 7.1% | 4.7% | 4.7% | 3.9% | 1.4% | 1.4% | 0.33% |
| Jan 2026 | 53.1% | 23.8% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | 1.2% | 0.27% |
| Feb 2026 | 53.7% | 24.1% | 7.2% | 4.8% | 4% | 3.2% | 1.4% | 1.2% | 0.35% |
| Mar 2026 | 55.3% | 24.7% | 6.1% | 4.1% | 4.1% | 2.7% | 1.5% | 1.2% | 0.3% |
| Apr 2026 | 54.1% | 24.2% | 7.3% | 4.9% | 4% | 2.7% | 1.5% | 1.2% | 0.28% |
| May 2026 | 55.1% | 24.7% | 7.4% | 4.1% | 3.3% | 2.7% | 1.2% | 1.2% | 0.28% |
| Jun 2026 | 49.8% | 27.3% | 8.2% | 4.5% | 3.7% | 3% | 1.6% | 1.6% | 0.31% |
| Jul 2026 | 51% | 28% | 6.9% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 0.27% |
| Aug 2026 | 51.6% | 28.3% | 6.9% | 3.8% | 3.8% | 2.5% | 1.4% | 1.4% | 0.22% |
| Sep 2026 | 53% | 29% | 7.1% | 3.2% | 3.2% | 2.1% | 1.2% | 0.95% | 0.23% |
How has the dbt and Matillion comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: dbt took it in July 2026, Matillion took it in September 2026.
- Across the 12 months ending September 2026, dbt’s share of searches among ETL tools worldwide moved from 1.2% to 0.95%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Matillion’s share of searches among ETL tools worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for ETL tools worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using dbt’s and Matillion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ETL tools
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