Airbyte vs Azure Data Factory:Which is more popular?
In September 2026, Azure Data Factory had more branded searches than Airbyte among ETL tools worldwide. Azure Data Factory had about 201,000 branded searches, while Airbyte had 22,200. Azure Data Factory made up 29% of all ETL tool searches we track, and Airbyte accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about ETL tools, Airbyte appeared in all five answers and Azure Data Factory in three. Airbyte was mentioned before Azure Data Factory in every answer.
Who do people search for more?
Azure Data Factory, about 9 searches for every 1 for Airbyte
Who does AI mention more?
Airbyte, mentioned in every answer we collected
Who does AI recommend more?
Airbyte, named ahead of Azure Data Factory in every answer
Follow Airbyte vs Azure Data Factory and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Airbyte appeared in all five answers. Azure Data Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Airbyte was listed before Azure Data Factory in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fivetran1st- Airbyte2nd
AWS Glue3rd
dbt4th
Informatica5th- Azure Data Factory6th
Matillion7th
Talend8th
Stitch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Airbyte5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AWS Glue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informatica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Azure Data Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matillion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stitch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ETL tools
5 answers
Asked ChatGPT
“Which ETL tool should I use?”
Asked ChatGPT
“What are the best ETL tools?”
Asked ChatGPT
“What's the best ETL tool for data pipelines?”
Searched Google, AI Overview
“etl tools”
Searched Google, AI Overview
“data integration tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Airbyte or Azure Data Factory more popular in search?
This chart shows how often people search Google for Airbyte and Azure Data Factory by name. Each line represents a brand's share of searches for all nine ETL tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Azure Data Factory, Airbyte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Informatica | Azure Data Factory | Fivetran | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.4% | 8.6% | 4.7% | 4.7% | 3.2% | 1.4% | 1.2% | 0.34% |
| Nov 2025 | 53.1% | 23.8% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | 1.2% | 0.35% |
| Dec 2025 | 52.7% | 23.6% | 7.1% | 4.7% | 4.7% | 3.9% | 1.4% | 1.4% | 0.33% |
| Jan 2026 | 53.1% | 23.8% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | 1.2% | 0.27% |
| Feb 2026 | 53.7% | 24.1% | 7.2% | 4.8% | 4% | 3.2% | 1.4% | 1.2% | 0.35% |
| Mar 2026 | 55.3% | 24.7% | 6.1% | 4.1% | 4.1% | 2.7% | 1.5% | 1.2% | 0.3% |
| Apr 2026 | 54.1% | 24.2% | 7.3% | 4.9% | 4% | 2.7% | 1.5% | 1.2% | 0.28% |
| May 2026 | 55.1% | 24.7% | 7.4% | 4.1% | 3.3% | 2.7% | 1.2% | 1.2% | 0.28% |
| Jun 2026 | 49.8% | 27.3% | 8.2% | 4.5% | 3.7% | 3% | 1.6% | 1.6% | 0.31% |
| Jul 2026 | 51% | 28% | 6.9% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 0.27% |
| Aug 2026 | 51.6% | 28.3% | 6.9% | 3.8% | 3.8% | 2.5% | 1.4% | 1.4% | 0.22% |
| Sep 2026 | 53% | 29% | 7.1% | 3.2% | 3.2% | 2.1% | 1.2% | 0.95% | 0.23% |
How has the Airbyte and Azure Data Factory comparison changed over the last 12 months?
3 findings
- Azure Data Factory was ahead of Airbyte in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airbyte’s share of searches among ETL tools worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Azure Data Factory’s share of searches among ETL tools worldwide moved from 23.4% to 29%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for ETL tools worldwide in September 2026?
2 changes
In September 2026, Azure Data Factory gained share of searches among ETL tools worldwide, from 28.3% to 29%.
In September 2026, Airbyte lost share of searches among ETL tools worldwide, from 3.8% to 3.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Airbyte’s and Azure Data Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airbyte
1 branded search term
- airbyte
Azure Data Factory
1 branded search term
- azure data factory
Other head-to-heads among ETL tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.