AWS Glue vs Azure Data Factory:Which is searched more?
In September 2026, Azure Data Factory had more branded searches than AWS Glue among ETL tools worldwide. Azure Data Factory had about 201,000 branded searches, while AWS Glue had 22,200. Azure Data Factory made up 29% of all ETL tool searches we track, and AWS Glue accounted for 3.2%. These are worldwide searches for English-language branded terms.
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Is AWS Glue or Azure Data Factory more popular in search?
Compare the etl tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Azure Data Factory, AWS Glue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Informatica | Azure Data Factory | Fivetran | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.4% | 8.6% | 4.7% | 4.7% | 3.2% | 1.4% | 1.2% | 0.34% |
| Nov 2025 | 53.1% | 23.8% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | 1.2% | 0.35% |
| Dec 2025 | 52.7% | 23.6% | 7.1% | 4.7% | 4.7% | 3.9% | 1.4% | 1.4% | 0.33% |
| Jan 2026 | 53.1% | 23.8% | 7.1% | 4.8% | 4.8% | 3.2% | 1.7% | 1.2% | 0.27% |
| Feb 2026 | 53.7% | 24.1% | 7.2% | 4.8% | 4% | 3.2% | 1.4% | 1.2% | 0.35% |
| Mar 2026 | 55.3% | 24.7% | 6.1% | 4.1% | 4.1% | 2.7% | 1.5% | 1.2% | 0.3% |
| Apr 2026 | 54.1% | 24.2% | 7.3% | 4.9% | 4% | 2.7% | 1.5% | 1.2% | 0.28% |
| May 2026 | 55.1% | 24.7% | 7.4% | 4.1% | 3.3% | 2.7% | 1.2% | 1.2% | 0.28% |
| Jun 2026 | 49.8% | 27.3% | 8.2% | 4.5% | 3.7% | 3% | 1.6% | 1.6% | 0.31% |
| Jul 2026 | 51% | 28% | 6.9% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 0.27% |
| Aug 2026 | 51.6% | 28.3% | 6.9% | 3.8% | 3.8% | 2.5% | 1.4% | 1.4% | 0.22% |
| Sep 2026 | 53% | 29% | 7.1% | 3.2% | 3.2% | 2.1% | 1.2% | 0.95% | 0.23% |
How has the AWS Glue and Azure Data Factory comparison changed over the last 12 months?
3 findings
- Azure Data Factory was ahead of AWS Glue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Azure Data Factory’s share of searches among ETL tools worldwide moved from 23.4% to 29%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for ETL tools worldwide in September 2026?
2 changes
In September 2026, Azure Data Factory gained share of searches among ETL tools worldwide, from 28.3% to 29%.
In September 2026, AWS Glue lost share of searches among ETL tools worldwide, from 3.8% to 3.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AWS Glue’s and Azure Data Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Glue
1 branded search term
- aws glue
Azure Data Factory
1 branded search term
- azure data factory
Other head-to-heads among ETL tools
Informatica vs Azure Data Factory: compare search popularity
Informatica vs Fivetran: compare search popularity
Informatica vs Airbyte: compare search popularity- Informatica vs AWS Glue: compare search popularity
- Azure Data Factory vs Fivetran: compare search popularity
- Azure Data Factory vs Airbyte: compare search popularity
Put your own brand in this comparison
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