Max & Molly vs Ruffwear:Which is more popular?

Name: Max & Molly vs Ruffwear: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ruffwear had more branded searches than Max & Molly among dog leash brands worldwide. Ruffwear had about 60,500 branded searches, while Max & Molly had 5,400. Ruffwear made up 44.3% of all dog leash brand searches we track, and Max & Molly accounted for 4%. When we asked ChatGPT and Google AI Overviews about dog leash brands, Ruffwear appeared in four of the five answers and Max & Molly in none.

Among dog leash brands worldwide in September 2026

Follow Max & Molly vs Ruffwear and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dog leash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Max & Molly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ruffwear	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Max and Neo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Flexi	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Kurgo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Halti	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Julius-K9	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Max & Molly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ruffwear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Max and Neo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flexi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kurgo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Halti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Max & Molly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog leash brands

5 answers

Asked ChatGPT
“Which dog leash brand should I buy?”
1. 1Ruffwear
Asked ChatGPT
“What are the best dog leash brands?”
1. 1Max and Neo
2. 2Ruffwear
3. 3Kurgo
Asked ChatGPT
“What's the best dog leash brand for daily walks?”
1. 1Ruffwear
2. 2Max and Neo
Searched Google, AI Overview
“best dog leash”
1. 1Max and Neo
2. 2Ruffwear
3. 3Flexi
Searched Google, AI Overview
“retractable dog leash”
1. 1Flexi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Max & Molly or Ruffwear more popular in search?

This chart shows how often people search Google for Max & Molly and Ruffwear by name. Each line represents a brand's share of searches for all seven dog leash brands we track, month by month, from English-language searches worldwide.

Max & Molly and Ruffwear among dog leash brands worldwide, by month

Month	Ruffwear	Halti	Julius-K9	Kurgo	Max & Molly	Flexi	Max and Neo
Oct 2025	43%	28.8%	15.8%	4.7%	3.1%	2.8%	1.7%
Nov 2025	50.3%	27.5%	12.3%	3.7%	3%	2.1%	1.1%
Dec 2025	48.5%	26.6%	14.6%	4.3%	2.9%	2.1%	1%
Jan 2026	45.6%	30.5%	13.7%	4.1%	2.7%	2.5%	0.99%
Feb 2026	45.1%	30.2%	13.5%	4%	3.3%	2.8%	1.2%
Mar 2026	46.3%	25.3%	13.9%	4.1%	3.4%	2.8%	4.1%
Apr 2026	49.7%	22.2%	14.9%	4.4%	3.6%	2.7%	2.4%
May 2026	49.8%	22.3%	14.9%	4.4%	3.6%	2.5%	2.4%
Jun 2026	52%	23.3%	12.7%	4.6%	3.1%	2.2%	2%
Jul 2026	51.6%	23.1%	12.6%	4.6%	3.8%	2.6%	1.7%
Aug 2026	49.9%	22.3%	15%	4.4%	3.6%	2.8%	2%
Sep 2026	44.3%	29.7%	13.3%	4%	4%	2.7%	2.1%

How has the Max & Molly and Ruffwear comparison changed over the last 12 months?

3 findings

Ruffwear was ahead of Max & Molly in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Max & Molly’s share of searches among dog leash brands worldwide moved from 3.1% to 4%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
Across the 12 months ending September 2026, Ruffwear’s share of searches among dog leash brands worldwide moved from 43% to 44.3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for dog leash brands worldwide in September 2026?

2 changes

In September 2026, Ruffwear lost share of searches among dog leash brands worldwide, from 49.9% to 44.3%.
Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Max & Molly’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.