Serato vs VirtualDJ:Which is more popular?
In September 2026, VirtualDJ had more branded searches than Serato among DJ software worldwide. VirtualDJ had about 337,000 branded searches, while Serato had 277,000. VirtualDJ made up 32.8% of all DJ software searches we track, and Serato accounted for 27%. When we asked ChatGPT and Google AI Overviews about DJ software, both Serato and VirtualDJ appeared in all five answers. Serato was mentioned before VirtualDJ in four out of five answers.
Who do people search for more?
VirtualDJ, about 22% more searches than Serato
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Serato, named ahead of VirtualDJ in 4 of 5 answers
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Top DJ software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Serato and VirtualDJ showed up in all five answers. Serato was listed before VirtualDJ in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
djay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixxx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Engine DJ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use?”
Asked ChatGPT
“What are the best DJ software brands?”
Asked ChatGPT
“What's the best DJ software for a laptop DJ setup?”
Searched Google, AI Overview
“dj software”
Searched Google, AI Overview
“dj software for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Serato or VirtualDJ more popular in search?
This chart shows how often people search Google for Serato and VirtualDJ by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from English-language searches worldwide.
Share of searches by month for VirtualDJ, Serato. The figures are in the table below the chart.
View monthly share of searches table
| Month | VirtualDJ | rekordbox | Serato | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 26.7% | 28.1% | 4.2% | 3.5% | 3% | 0.78% |
| Nov 2025 | 33% | 27.2% | 29% | 4% | 3.4% | 2.7% | 0.76% |
| Dec 2025 | 34.4% | 26.2% | 29.6% | 3.8% | 2.9% | 2.5% | 0.65% |
| Jan 2026 | 33% | 26.2% | 29.2% | 4.5% | 3.3% | 2.7% | 1.1% |
| Feb 2026 | 33.5% | 26.1% | 28.6% | 4.7% | 3.3% | 2.7% | 1.1% |
| Mar 2026 | 31.2% | 28.3% | 28.6% | 4.5% | 3.8% | 2.7% | 1% |
| Apr 2026 | 31.9% | 28.6% | 28.7% | 4.3% | 3.1% | 2.4% | 0.86% |
| May 2026 | 31.7% | 28.6% | 28.1% | 4.8% | 3.1% | 2.5% | 1.3% |
| Jun 2026 | 32.9% | 29.7% | 26.4% | 4.1% | 3.3% | 2.5% | 1.1% |
| Jul 2026 | 36.1% | 25.6% | 26.8% | 4.5% | 3.3% | 2.6% | 1.1% |
| Aug 2026 | 32.6% | 29.2% | 26.8% | 4.7% | 3.2% | 2.6% | 0.89% |
| Sep 2026 | 32.8% | 29% | 27% | 4.2% | 3.2% | 2.6% | 1.1% |
How has the Serato and VirtualDJ comparison changed over the last 12 months?
3 findings
- VirtualDJ was ahead of Serato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Serato’s share of searches among DJ software worldwide moved from 28.1% to 27%, and its estimated monthly branded searches moved from 329K to 277K.
- Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software worldwide moved from 33.7% to 32.8%, and its estimated monthly branded searches moved from 395K to 337K.
How did search popularity change for DJ software worldwide in September 2026?
2 changes
How are branded searches counted?
38 search terms
Brandwave collects information about searches that people make online using Serato’s and VirtualDJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Serato
20 branded search terms
- dj controller serato
- dj serato
- dj serato pro
- dj software serato
- dj with serato
- sampler serato
- serato
- serato dj
- serato dj controller
- serato dj controllers
- serato dj lite
- serato dj pro
- serato dj software
- serato for dj
- serato lite
- serato pro
- serato pro dj
- serato sample
- serato sampler
- serato studio
VirtualDJ
18 branded search terms
- Virtual DJ
- VirtualDJ
- virtualdj 8
- virtualdj 9
- virtualdj android
- virtualdj app
- virtualdj automix
- virtualdj controllers
- virtualdj for android
- virtualdj for mac
- virtualdj home
- virtualdj license
- virtualdj mac
- virtualdj mixer
- virtualdj pro
- virtualdj skins
- virtualdj software
- virtualdj stems
Other head-to-heads among DJ software
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