How popular isVirtualDJ?
In September 2026, people searched for VirtualDJ by name about 337,000 times worldwide, a 14.8% decrease from the previous year. These searches made up 32.8% of all global DJ software searches, placing VirtualDJ first out of seven brands. When we asked both ChatGPT and Google AI Overviews about DJ software, VirtualDJ appeared in all answers and was the third most recommended of the seven.
VirtualDJ is the most searched of 7 competitors and the third most recommended in AI answers.
VirtualDJShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
rekordboxShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SeratoShare of searches 27%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
djayShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MixxxShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Follow VirtualDJ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top DJ software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VirtualDJ appeared in all five answers. VirtualDJ is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- djay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mixxx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Engine DJ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use?”
Asked ChatGPT
“What are the best DJ software brands?”
Asked ChatGPT
“What's the best DJ software for a laptop DJ setup?”
Searched Google, AI Overview
“dj software”
Searched Google, AI Overview
“dj software for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which DJ software compete with VirtualDJ?
Share of searches by month for VirtualDJ, rekordbox, Serato, djay, Mixxx, Traktor. The figures are in the table below the chart.
View monthly share of searches table
| Month | VirtualDJ | rekordbox | Serato | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 26.7% | 28.1% | 4.2% | 3.5% | 3% | 0.78% |
| Nov 2025 | 33% | 27.2% | 29% | 4% | 3.4% | 2.7% | 0.76% |
| Dec 2025 | 34.4% | 26.2% | 29.6% | 3.8% | 2.9% | 2.5% | 0.65% |
| Jan 2026 | 33% | 26.2% | 29.2% | 4.5% | 3.3% | 2.7% | 1.1% |
| Feb 2026 | 33.5% | 26.1% | 28.6% | 4.7% | 3.3% | 2.7% | 1.1% |
| Mar 2026 | 31.2% | 28.3% | 28.6% | 4.5% | 3.8% | 2.7% | 1% |
| Apr 2026 | 31.9% | 28.6% | 28.7% | 4.3% | 3.1% | 2.4% | 0.86% |
| May 2026 | 31.7% | 28.6% | 28.1% | 4.8% | 3.1% | 2.5% | 1.3% |
| Jun 2026 | 32.9% | 29.7% | 26.4% | 4.1% | 3.3% | 2.5% | 1.1% |
| Jul 2026 | 36.1% | 25.6% | 26.8% | 4.5% | 3.3% | 2.6% | 1.1% |
| Aug 2026 | 32.6% | 29.2% | 26.8% | 4.7% | 3.2% | 2.6% | 0.89% |
| Sep 2026 | 32.8% | 29% | 27% | 4.2% | 3.2% | 2.6% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 337K | -1.5% | +0.2 points | |
| 2, held 2nd | 29% | 298K | -2.9% | -0.2 points | |
| 3, held 3rd | 27% | 277K | -1.2% | +0.2 points | |
| 4, held 4th | 4.2% | 43.2K | -12.7% | -0.5 points | |
| 5, held 5th | 3.2% | 33.1K | 0% | +0.1 points | |
| 6, held 6th | 2.6% | 26.9K | 0% | +0.1 points | |
| 7, held 7th | 1.1% | 11.3K | +21.7% | +0.2 points |
32.8%
Held 1st. 337K estimated branded searches, -1.5% vs prior month. Share +0.2 points.
29%
Held 2nd. 298K estimated branded searches, -2.9% vs prior month. Share -0.2 points.
3.
Serato27%
Held 3rd. 277K estimated branded searches, -1.2% vs prior month. Share +0.2 points.
4.
djay4.2%
Held 4th. 43.2K estimated branded searches, -12.7% vs prior month. Share -0.5 points.
5.
Mixxx3.2%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Traktor2.6%
Held 6th. 26.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 7th. 11.3K estimated branded searches, +21.7% vs prior month. Share +0.2 points.
Compare popularity between VirtualDJ and its closest rivals
Every comparison with VirtualDJ
6 comparisons
How has branded search demand for VirtualDJ changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VirtualDJ worldwide fell from 395K to 337K.
- Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software worldwide decreased from 33.7% to 32.8%.
- Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software worldwide peaked at 36.1% in July 2026 and was lowest at 31.2% in March 2026.
How did search popularity change for DJ software worldwide in September 2026?
6 changes
In September 2026, djay lost share of searches among DJ software worldwide, from 4.7% to 4.2%.
Estimated monthly branded searches for Engine DJ worldwide rose 23.9% over 12 measured months, from 9.1K to 11.3K in September 2026.
Estimated monthly branded searches for Traktor worldwide fell 24.4% over 12 measured months, from 35.6K to 26.9K in September 2026.
Estimated monthly branded searches for Mixxx worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Serato worldwide fell 15.8% over 12 measured months, from 329K to 277K in September 2026.
Estimated monthly branded searches for VirtualDJ worldwide fell 14.8% over 12 measured months, from 395K to 337K in September 2026.
How are VirtualDJ’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using VirtualDJ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Virtual DJ
- VirtualDJ
- virtualdj 8
- virtualdj 9
- virtualdj android
- virtualdj app
- virtualdj automix
- virtualdj controllers
- virtualdj for android
- virtualdj for mac
- virtualdj home
- virtualdj license
- virtualdj mac
- virtualdj mixer
- virtualdj pro
- virtualdj skins
- virtualdj software
- virtualdj stems
Who owns VirtualDJ?
VirtualDJ is owned by Atomix Productions. Brandwave does not track any other brands owned by Atomix Productions.
Do you work for VirtualDJ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is VirtualDJ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.