Brandwave

How popular isSerato?

In September 2026, people searched for Serato by name about 277,000 times worldwide, a 15.8% decrease from the previous year. These searches made up 27% of all global DJ software searches, placing Serato third out of seven brands. When we asked both ChatGPT and Google AI Overviews about DJ software, Serato appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Serato is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. VirtualDJShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. rekordboxShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SeratoShare of searches 27%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. djayShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. MixxxShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top DJ software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Serato appeared in all five answers. Serato is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. rekordbox1st
  2. Serato2nd
  3. VirtualDJ3rd
  4. Traktor4th
  5. djay5th
  6. Mixxx6th
  7. Engine DJ7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traktor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • djay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mixxx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engine DJ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about DJ software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which DJ software compete with Serato?

Serato against DJ software worldwide, by month

Share of searches by month for VirtualDJ, rekordbox, Serato, djay, Mixxx, Traktor. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualDJrekordboxSeratodjayMixxxTraktorEngine DJ
Oct 202533.7%26.7%28.1%4.2%3.5%3%0.78%
Nov 202533%27.2%29%4%3.4%2.7%0.76%
Dec 202534.4%26.2%29.6%3.8%2.9%2.5%0.65%
Jan 202633%26.2%29.2%4.5%3.3%2.7%1.1%
Feb 202633.5%26.1%28.6%4.7%3.3%2.7%1.1%
Mar 202631.2%28.3%28.6%4.5%3.8%2.7%1%
Apr 202631.9%28.6%28.7%4.3%3.1%2.4%0.86%
May 202631.7%28.6%28.1%4.8%3.1%2.5%1.3%
Jun 202632.9%29.7%26.4%4.1%3.3%2.5%1.1%
Jul 202636.1%25.6%26.8%4.5%3.3%2.6%1.1%
Aug 202632.6%29.2%26.8%4.7%3.2%2.6%0.89%
Sep 202632.8%29%27%4.2%3.2%2.6%1.1%

  1. 1.VirtualDJ

    32.8%

    Held 1st. 337K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  2. 2.rekordbox

    29%

    Held 2nd. 298K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

  3. 3.Serato

    27%

    Held 3rd. 277K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  4. 4.djay

    4.2%

    Held 4th. 43.2K estimated branded searches, -12.7% vs prior month. Share -0.5 points.

  5. 5.Mixxx

    3.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Traktor

    2.6%

    Held 6th. 26.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Engine DJ

    1.1%

    Held 7th. 11.3K estimated branded searches, +21.7% vs prior month. Share +0.2 points.

Compare popularity between Serato and its closest rivals

Every comparison with Serato

6 comparisons

How has branded search demand for Serato changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Serato worldwide fell from 329K to 277K.
  • Across the 12 months ending September 2026, Serato’s share of searches among DJ software worldwide decreased from 28.1% to 27%.
  • Across the 12 months ending September 2026, Serato’s share of searches among DJ software worldwide peaked at 29.6% in December 2025 and was lowest at 26.4% in June 2026.
  • Across the 12 months ending September 2026, Serato fell from 2nd to 3rd among DJ software worldwide.

How did search popularity change for DJ software worldwide in September 2026?

6 changes

  1. In September 2026, djay lost share of searches among DJ software worldwide, from 4.7% to 4.2%.

  2. Estimated monthly branded searches for Engine DJ worldwide rose 23.9% over 12 measured months, from 9.1K to 11.3K in September 2026.

  3. Estimated monthly branded searches for Traktor worldwide fell 24.4% over 12 measured months, from 35.6K to 26.9K in September 2026.

  4. Estimated monthly branded searches for Mixxx worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Serato worldwide fell 15.8% over 12 measured months, from 329K to 277K in September 2026.

  6. Estimated monthly branded searches for VirtualDJ worldwide fell 14.8% over 12 measured months, from 395K to 337K in September 2026.

How are Serato’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Serato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dj controller serato
  • dj serato
  • dj serato pro
  • dj software serato
  • dj with serato
  • sampler serato
  • serato
  • serato dj
  • serato dj controller
  • serato dj controllers
  • serato dj lite
  • serato dj pro
  • serato dj software
  • serato for dj
  • serato lite
  • serato pro
  • serato pro dj
  • serato sample
  • serato sampler
  • serato studio

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How the Brand Demand Index is measured

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