Brandwave

DJ software:Which brands are most popular in search?

In August 2026, VirtualDJ was the most searched among DJ software worldwide, with an estimated 358K branded searches and 31.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. VirtualDJ31.2%
  2. rekordbox30.4%
  3. Serato26.3%
  4. Traktor5.7%
  5. djay5.6%
  6. Engine DJ0.83%

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Share of SearchLeaderboard

Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among DJ software worldwide, by month

Share of Search by month for VirtualDJ, rekordbox, Serato, Traktor, djay. The figures are in the table below the chart.

View monthly share of search table
MonthVirtualDJrekordboxSeratoTraktordjayEngine DJ
Oct 202531.6%26.4%26.8%9.5%4.9%0.72%
Nov 202531.7%27.4%28.3%7.1%4.9%0.72%
Dec 202532.9%27.4%28.6%6.1%4.5%0.61%
Jan 202631.3%27.7%28.2%6.4%5.3%1%
Feb 202631.8%27.7%27.6%6.3%5.6%1%
Mar 202629.8%30.1%27.9%6%5.3%0.95%
Apr 202630.7%29.8%27.8%5.6%5.3%0.81%
May 202630.2%29.7%27.4%5.8%5.7%1.2%
Jun 202631.4%31%25.9%5.7%4.9%1%
Jul 202634.3%27.2%26.4%5.8%5.3%1%
Aug 202631.2%30.4%26.3%5.7%5.6%0.83%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.VirtualDJ

    31.2%

    held 1st · 358K estimated branded searches · -4.3% vs prior month · -3.2 points

  2. 2.rekordbox

    30.4%

    held 2nd · 349K estimated branded searches · +18% vs prior month · +3.2 points

  3. 3.Serato

    26.3%

    held 3rd · 302K estimated branded searches · +5% vs prior month · -0.1 points

  4. 4.Traktor

    5.7%

    held 4th · 65.7K estimated branded searches · +5% vs prior month · 0 points

  5. 5.djay

    5.6%

    held 5th · 63.8K estimated branded searches · +11.5% vs prior month · +0.3 points

  6. 6.Engine DJ

    0.83%

    held 6th · 9.6K estimated branded searches · -16.2% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among DJ software worldwide?

In August 2026, VirtualDJ was the most searched among DJ software worldwide, with an estimated 358K branded searches and 31.2% estimated Share of Search within this set. rekordbox is in 2nd place, 0.7 percentage points behind at 30.4% Share of Search.

Global DJ software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
VirtualDJ31.6% → 31.2%34.3%Jul 202629.8%Mar 20261st
rekordbox26.4% → 30.4%31%Jun 202626.4%Oct 20253rd → 2nd
Serato26.8% → 26.3%28.6%Dec 202525.9%Jun 20262nd → 3rd
Traktor9.5% → 5.7%9.5%Oct 20255.6%Apr 20264th
djay4.9% → 5.6%5.7%May 20264.5%Dec 20255th
Engine DJ0.72% → 0.83%1.2%May 20260.61%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, rekordbox’s estimated Share of Search among DJ software worldwide increased from 26.4% to 30.4%.
  • Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide decreased from 9.5% to 5.7%.
  • Across the 11 months ending August 2026, djay’s estimated Share of Search among DJ software worldwide increased from 4.9% to 5.6%.
  • Across the 11 months ending August 2026, VirtualDJ’s estimated Share of Search among DJ software worldwide peaked at 34.3% in July 2026 and was lowest at 29.8% in March 2026.
  • Across the 11 months ending August 2026, rekordbox’s estimated Share of Search among DJ software worldwide peaked at 31% in June 2026 and was lowest at 26.4% in October 2025.
  • Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide peaked at 28.6% in December 2025 and was lowest at 25.9% in June 2026.
  • Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide peaked at 9.5% in October 2025 and was lowest at 5.6% in April 2026.
  • Across the 11 months ending August 2026, djay’s estimated Share of Search among DJ software worldwide peaked at 5.7% in May 2026 and was lowest at 4.5% in December 2025.
  • Across the 11 months ending August 2026, rekordbox rose from 3rd to 2nd among DJ software worldwide.
  • Across the 11 months ending August 2026, Serato fell from 2nd to 3rd among DJ software worldwide.
  • Across the 11 months ending August 2026, VirtualDJ and Engine DJ held steady: their estimated Share of Search among DJ software worldwide each moved less than 0.5 percentage points.

How did search popularity change for DJ software worldwide in August 2026?

  1. In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.

  2. In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.

  3. Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.

  4. Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.

How the Brand Demand Index is measured

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