Brandwave

How popular isrekordbox?

In September 2026, people searched for rekordbox by name about 298,000 times worldwide, about the same as the previous year. These searches made up 29% of all global DJ software searches, placing rekordbox second out of seven brands. When we asked both ChatGPT and Google AI Overviews about DJ software, rekordbox appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

rekordbox is the second most searched of 7 competitors and the most recommended in AI answers.

  1. VirtualDJShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. rekordboxShare of searches 29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SeratoShare of searches 27%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. djayShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. MixxxShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top DJ software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, rekordbox appeared in all five answers. rekordbox is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. rekordbox1st
  2. Serato2nd
  3. VirtualDJ3rd
  4. Traktor4th
  5. djay5th
  6. Mixxx6th
  7. Engine DJ7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traktor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • djay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mixxx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engine DJ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about DJ software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which DJ software compete with rekordbox?

rekordbox against DJ software worldwide, by month

Share of searches by month for VirtualDJ, rekordbox, Serato, djay, Mixxx, Traktor. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualDJrekordboxSeratodjayMixxxTraktorEngine DJ
Oct 202533.7%26.7%28.1%4.2%3.5%3%0.78%
Nov 202533%27.2%29%4%3.4%2.7%0.76%
Dec 202534.4%26.2%29.6%3.8%2.9%2.5%0.65%
Jan 202633%26.2%29.2%4.5%3.3%2.7%1.1%
Feb 202633.5%26.1%28.6%4.7%3.3%2.7%1.1%
Mar 202631.2%28.3%28.6%4.5%3.8%2.7%1%
Apr 202631.9%28.6%28.7%4.3%3.1%2.4%0.86%
May 202631.7%28.6%28.1%4.8%3.1%2.5%1.3%
Jun 202632.9%29.7%26.4%4.1%3.3%2.5%1.1%
Jul 202636.1%25.6%26.8%4.5%3.3%2.6%1.1%
Aug 202632.6%29.2%26.8%4.7%3.2%2.6%0.89%
Sep 202632.8%29%27%4.2%3.2%2.6%1.1%

  1. 1.VirtualDJ

    32.8%

    Held 1st. 337K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  2. 2.rekordbox

    29%

    Held 2nd. 298K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

  3. 3.Serato

    27%

    Held 3rd. 277K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  4. 4.djay

    4.2%

    Held 4th. 43.2K estimated branded searches, -12.7% vs prior month. Share -0.5 points.

  5. 5.Mixxx

    3.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Traktor

    2.6%

    Held 6th. 26.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Engine DJ

    1.1%

    Held 7th. 11.3K estimated branded searches, +21.7% vs prior month. Share +0.2 points.

Compare popularity between rekordbox and its closest rivals

Every comparison with rekordbox

6 comparisons

How has branded search demand for rekordbox changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for rekordbox worldwide held steady, from 313K to 298K.
  • Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software worldwide increased from 26.7% to 29%.
  • Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software worldwide peaked at 29.7% in June 2026 and was lowest at 25.6% in July 2026.
  • Across the 12 months ending September 2026, rekordbox rose from 3rd to 2nd among DJ software worldwide.

How did search popularity change for DJ software worldwide in September 2026?

6 changes

  1. In September 2026, djay lost share of searches among DJ software worldwide, from 4.7% to 4.2%.

  2. Estimated monthly branded searches for Engine DJ worldwide rose 23.9% over 12 measured months, from 9.1K to 11.3K in September 2026.

  3. Estimated monthly branded searches for Traktor worldwide fell 24.4% over 12 measured months, from 35.6K to 26.9K in September 2026.

  4. Estimated monthly branded searches for Mixxx worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Serato worldwide fell 15.8% over 12 measured months, from 329K to 277K in September 2026.

  6. Estimated monthly branded searches for VirtualDJ worldwide fell 14.8% over 12 measured months, from 395K to 337K in September 2026.

How are rekordbox’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using rekordbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dj software rekordbox
  • pioneer dj rekordbox
  • pioneer rekordbox
  • rekordbox
  • rekordbox 6
  • rekordbox 6.0
  • rekordbox 7
  • rekordbox controller
  • rekordbox dj
  • rekordbox dj controller
  • rekordbox dj controllers
  • rekordbox dj software
  • rekordbox for mac
  • rekordbox mac
  • rekordbox software
  • rekordbox stems

How the Brand Demand Index is measured

Who owns rekordbox?

rekordbox is owned by AlphaTheta. Brandwave also tracks Engine DJ, owned by the same company, worldwide.

Do you work for rekordbox? To request corrections or removal please contact us via our support page and we will be happy to assist.

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