djay vs Serato:Which is more popular by branded search?
In August 2026, Serato had more branded searches than djay among DJ software worldwide. Serato was estimated to have 302K branded searches compared to djay’s 63.8K, and held a 26.3% Share of Search versus djay’s 5.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, djay or Serato?
Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Serato, djay. The figures are in the table below the chart.
View monthly share of search table
| Month | VirtualDJ | rekordbox | Serato | Traktor | djay | Engine DJ |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 26.4% | 26.8% | 9.5% | 4.9% | 0.72% |
| Nov 2025 | 31.7% | 27.4% | 28.3% | 7.1% | 4.9% | 0.72% |
| Dec 2025 | 32.9% | 27.4% | 28.6% | 6.1% | 4.5% | 0.61% |
| Jan 2026 | 31.3% | 27.7% | 28.2% | 6.4% | 5.3% | 1% |
| Feb 2026 | 31.8% | 27.7% | 27.6% | 6.3% | 5.6% | 1% |
| Mar 2026 | 29.8% | 30.1% | 27.9% | 6% | 5.3% | 0.95% |
| Apr 2026 | 30.7% | 29.8% | 27.8% | 5.6% | 5.3% | 0.81% |
| May 2026 | 30.2% | 29.7% | 27.4% | 5.8% | 5.7% | 1.2% |
| Jun 2026 | 31.4% | 31% | 25.9% | 5.7% | 4.9% | 1% |
| Jul 2026 | 34.3% | 27.2% | 26.4% | 5.8% | 5.3% | 1% |
| Aug 2026 | 31.2% | 30.4% | 26.3% | 5.7% | 5.6% | 0.83% |
| Sep 2026 | — | — | — | — | — | — |
How has the djay and Serato comparison changed over the last 12 months?
3 findings
- Serato was ahead of djay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, djay’s estimated Share of Search among DJ software worldwide moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 63.5K to 63.8K.
- Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide moved from 26.8% to 26.3%, and its estimated monthly branded searches moved from 347K to 302K.
How did search popularity change for DJ software worldwide in August 2026?
1 change
Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using djay’s and Serato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
djay
14 branded search terms
- algoriddim djay
- algoriddim djay pro
- djay app download
- djay for ipad
- djay for windows
- djay mac
- djay pro
- djay pro ai
- djay pro android
- djay pro download
- djay pro for mac
- djay pro price
- djay pro windows
- download djay
Serato
24 branded search terms
- dj controller serato
- dj serato
- dj serato pro
- dj software serato
- dj with serato
- sampler serato
- serato
- serato dj
- serato dj controller
- serato dj controllers
- serato dj download
- serato dj lite
- serato dj lite download
- serato dj pro
- serato dj pro download
- serato dj software
- serato download
- serato for dj
- serato lite
- serato pro
- serato pro dj
- serato sample
- serato sampler
- serato studio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.