How popular isSerato in search?
In August 2026, there were an estimated 302K branded searches for Serato worldwide which is down 13% over the last 11 months. Serato holds 26.3% estimated Share of Search among DJ software worldwide and is ranked 3rd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which DJ software compete with Serato?
Share of Search by month for VirtualDJ, rekordbox, Serato, Traktor, djay. The figures are in the table below the chart.
View monthly share of search table
| Month | VirtualDJ | rekordbox | Serato | Traktor | djay | Engine DJ |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 26.4% | 26.8% | 9.5% | 4.9% | 0.72% |
| Nov 2025 | 31.7% | 27.4% | 28.3% | 7.1% | 4.9% | 0.72% |
| Dec 2025 | 32.9% | 27.4% | 28.6% | 6.1% | 4.5% | 0.61% |
| Jan 2026 | 31.3% | 27.7% | 28.2% | 6.4% | 5.3% | 1% |
| Feb 2026 | 31.8% | 27.7% | 27.6% | 6.3% | 5.6% | 1% |
| Mar 2026 | 29.8% | 30.1% | 27.9% | 6% | 5.3% | 0.95% |
| Apr 2026 | 30.7% | 29.8% | 27.8% | 5.6% | 5.3% | 0.81% |
| May 2026 | 30.2% | 29.7% | 27.4% | 5.8% | 5.7% | 1.2% |
| Jun 2026 | 31.4% | 31% | 25.9% | 5.7% | 4.9% | 1% |
| Jul 2026 | 34.3% | 27.2% | 26.4% | 5.8% | 5.3% | 1% |
| Aug 2026 | 31.2% | 30.4% | 26.3% | 5.7% | 5.6% | 0.83% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 358K | -4.3% | -3.2 points | |
| 2, held 2nd | 30.4% | 349K | +18% | +3.2 points | |
| 3, held 3rd | 26.3% | 302K | +5% | -0.1 points | |
| 4, held 4th | 5.7% | 65.7K | +5% | 0 points | |
| 5, held 5th | 5.6% | 63.8K | +11.5% | +0.3 points | |
| 6, held 6th | 0.83% | 9.6K | -16.2% | -0.2 points |
31.2%
held 1st · 358K estimated branded searches · -4.3% vs prior month · -3.2 points
30.4%
held 2nd · 349K estimated branded searches · +18% vs prior month · +3.2 points
3.
Serato
26.3%
held 3rd · 302K estimated branded searches · +5% vs prior month · -0.1 points
4.
Traktor5.7%
held 4th · 65.7K estimated branded searches · +5% vs prior month · 0 points
5.
djay
5.6%
held 5th · 63.8K estimated branded searches · +11.5% vs prior month · +0.3 points
0.83%
held 6th · 9.6K estimated branded searches · -16.2% vs prior month · -0.2 points
Compare search popularity between Serato and its closest rivals
How has branded search demand for Serato changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Serato worldwide fell from 347K to 302K.
- Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide peaked at 28.6% in December 2025 and was lowest at 25.9% in June 2026.
- Across the 11 months ending August 2026, Serato fell from 2nd to 3rd among DJ software worldwide.
How did search popularity change for DJ software worldwide in August 2026?
4 changes
In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.
In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.
Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.
Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.
How is Serato measured?
Brandwave collects information about searches that people make online using Serato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- dj controller serato
- dj serato
- dj serato pro
- dj software serato
- dj with serato
- sampler serato
- serato
- serato dj
- serato dj controller
- serato dj controllers
- serato dj download
- serato dj lite
- serato dj lite download
- serato dj pro
- serato dj pro download
- serato dj software
- serato download
- serato for dj
- serato lite
- serato pro
- serato pro dj
- serato sample
- serato sampler
- serato studio
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Is Serato your brand?
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